Social Selling on X:

• Research and Intelligence: X is a valuable platform for social selling research, allowing you to set up lists within Hootsuite to track industry developments and gather intel on your target audience.
• Listening and Engagement: Social listening is crucial on X, enabling you to monitor thousands of prospects simultaneously and join or generate conversations to build relationships.
• Profile Optimization: Ensure your X profile is complete, with a focus on showcasing your industry and product expertise while providing helpful content to followers.
• Hashtag Strategy: Effectively use relevant hashtags to increase the visibility of your posts and attract the right audience.
• Content Strategy: Post engaging content that adds value to your followers, which can help spark ideas for your own social selling efforts and build trust with your target audience.
• Relationship Building: Use X to augment your selling efforts and build relationships at scale, leveraging these connections when the time is right for a sales conversation.

Additional Insights:

• X is a platform where consumers share their preferences, likes, and dislikes, making it an ideal space for brands to engage and adapt to consumer trends.
• Brands that actively engage with customer inquiries on X receive a positive response over 60% of the time.
• Social selling on X involves active engagement, listening, and relationship-building, allowing salespeople to interact with prospects and generate leads.

By incorporating these strategies and insights into your social selling approach on X, you can effectively leverage this platform to drive lead generation and sales productivity.