This post was most recently updated on August 14th, 2019

Marketing Automation

Marketing automation systems help automate manual processes (namely email) that are otherwise time-consuming, ineffective and inefficient. They give marketers a powerful tool for sending personalized emails to their entire database.

Generally, marketing automation focuses on:

Lead attribution
Email delivery
Lead source
Lead scoring

But marketing automation does more than just save time and reduce work. Perhaps the biggest benefit is that it improves your ability to engage with prospects and customers. Marketing automation systems also allow you to:

Offer a personalized customer experience
Nurture people through the buyer journey
Record all prospect and customer activity
Increase conversion rates

Additionally, while marketing automation is often thought of in terms of email, many systems now offer integrations with CRM, video platforms, webinar platforms, event management platforms and social media. That enables all activities, responses and data to be fed into one system rather than several different places.