This post was most recently updated on August 14th, 2019
Marketing Automation
Marketing automation systems help automate manual processes (namely email) that are otherwise time-consuming, ineffective and inefficient. They give marketers a powerful tool for sending personalized emails to their entire database.
Generally, marketing automation focuses on:
- Lead attribution
- Email delivery
- Lead source
- Lead scoring
But marketing automation does more than just save time and reduce work. Perhaps the biggest benefit is that it improves your ability to engage with prospects and customers. Marketing automation systems also allow you to:
- Offer a personalized customer experience
- Nurture people through the buyer journey
- Record all prospect and customer activity
- Increase conversion rates
Additionally, while marketing automation is often thought of in terms of email, many systems now offer integrations with CRM, video platforms, webinar platforms, event management platforms and social media. That enables all activities, responses and data to be fed into one system rather than several different places.
Act-On
ACTITO
ActiveDEMAND
Adobe Marketing Cloud
Agillic
Alterian
Antics DMS
Appier
Artsai
Autopilot
Beagle Marketing
BNS Worldwide
Boingnet
Buzz Portal
Captavi
ClickDimensions
CrossEngage
Demandforce
Emarsys
eSputnik
eTrigue
Experiture
exponea
Flexie Solutions
Force24
Frederick
Gamooga
Genoo
Gold-Vision
Indition
Ingenious Technologies
Iterable
Integrate
IntellaSphere
Interakt
interlinkONE
iPresso
itracMarketer
Jeenga
Jumplead
Kulea.ma
Kyvio
Lead Liaison
Leadsberry
Leadsius
LeadSquared
Lime Light CRM
MaaxMarket
Mapp
Marketfox
Marketic.io
Marketing1By1
Marketo (An Adobe Company)
Markitude
MindFire
MioDatos
Mission Suite
MoEngage
Netcore
Nurture
Oracle Marketing Cloud
Outfunnel
Pageflex
Pardot
Pegasystems
PeopleVine
Pipz Automation
Plumb5
Profit Finder Pro
Resulticks
Retainly
Right On Interactive
RightWave
SALESmanago
SalesSeek
SAM.AI
Scoro
SeedLogix
Selligent Marketing Cloud
SendinBlue
SmartMessage
smoove
Soffront
SwiftAgent
ThriveHive
TieiT
SalesTraction
V12
vbout
Webmecanik
Webpower
Workado
Zaius
Zeta Global