Product-Led Growth (PLG) is a business strategy that relies on the product itself as the primary driver of customer acquisition, engagement, and retention. This approach focuses on delivering value to customers in a way that drives organic growth, rather than relying on marketing and sales campaigns.

Key Characteristics:

1. Customer Self-Discovery: PLG models empower users to experience and discover the value of the product on their own, often through a free trial or freemium model.
2. Internal Alignment: Companies adopting PLG must align internal teams around metrics that drive sustainable growth, such as customer lifetime value, engagement, and retention.
3. Viral Self-Service: PLG products are designed to be easily adopted and shared within an organization, creating a viral effect.
4. Low Customer Acquisition Costs: By leveraging the product as the primary acquisition channel, PLG companies can reduce customer acquisition costs.