Market Data Enhancement
Data Analytics
Data enhancement is the process of improving existing CRM data by adding more relevant data points to each customer or account. This enriches the data, providing a better picture of target customers and enabling better marketing and sales decisions.
Benefits:
- Simplifies data management, increasing efficiency and accuracy
- Encourages merging duplicates and normalizing matches, reducing data burdens and waste
- Enhances reporting capabilities, allowing for more consistent and accurate insights
- Supports customer-centric marketing approaches and account-based marketing strategies
- Maximizes internal data by adding relevant external information
- Simplifies data, making it easier to work with and run reports