The longtime ITSM platform provider believes it can elevate CRM functionality by focusing more on customers, in addition to sales — and it plans to use its workflow prowess and AI capabilities to get there.
While we celebrate the current efforts to break down data silos and achieve better, more unified customer views, let's not kid ourselves about where this will take us.
Every founder knows the feeling: The pressure builds. A launch deadline looms. A critical hire needs closing. A deal hangs in the balance. In these moments, intensity takes over — late nights, fast decisions, everything on the line. Intensity fuels breakthroughs. It’s how we turn ambition into action and ideas into impact.
Customer relationship management (CRM) software offers various tools to help businesses improve relationships with their customers and manage their sales processes more efficiently. We’ve identified the 15 most essential CRM features and functionalities to consider when choosing and evaluating CRM systems to subscribe to so you can make the most of your investment.
Not all businesses are built the same. A good CRM provider understands that sometimes you need specific information to track for the leads, people, and companies in your contact database. That’s where CRM custom fields come in.
In this blog, we’ll explore the key marketing trends for 2025 set to define the year ahead. These will help you focus on what matters most when it comes to driving meaningful results. Whether it’s putting the customer first or refining your personalization strategy, 2025 will be about intentional marketing.
Most people want to be liked. More importantly, they see it providing professional benefits. Salespeople are no different. While likability can be a huge plus in sales, it’s not the only reason buyers buy. Today, with tighter budgets and multiple decision makers, there’s much more to it. Buyers buy whether they like the seller or not.
Customer archetypes reveal how your customers see themselves and who they want to be. Your buyer isn't just a skincare enthusiast — they're the Girl Next Door. They want to look effortlessly youthful and fresh without "trying too hard."
Ronnell aimed to launch an online course for channel managers by connecting with top channel sales leaders—a highly targeted segment crucial for an effective account-based marketing (ABM) campaign. However, his ABM efforts were stymied by several hurdles
Ever wonder how someone ends up in a career they never planned for—but turns out to be exactly where they’re meant to be? This is one of those stories.
Digital assistants have revolutionized the marketing technology landscape. Their development has propelled smart customer interactions and enabled companies to attain seamless, omnichannel engagement. These intelligent tools are transforming the way companies interact with customers, combining automation with personalization. Let’s examine this change and its effects.
WhatsApp is everywhere-almost 3 billion users globally, which is about 36% of the world’s population 15. In some countries, it’s harder to find someone not on WhatsApp than to spot a unicorn.
Outbound is still the most scalable and predictable way to grow a B2B SaaS business in 2025, but only if you treat it like a system. Not a side project.
In a digital world where voice, speed, and automation dominate customer experience, one name is quietly transforming how we engage in conversations: Retell AI.
While genAI chatbots are mostly deployed as assistants or copilots, agentic AI allows companies to automate entire business processes and fundamentally transform operations. Here's how they're doing it.
With the new administration firmly shaping – or reshaping – America, companies are faced with navigating a rapidly shifting, and at times confusing, policy environment—one that touches everything from tariffs and trade to regulation, immigration, ESG, and supply chains. This means that the stakes for corporate communicators have rarely been higher. A poorly timed comment or a misaligned message can turn into a reputational flashpoint, threatening hard-won customer trust and long-term brand loyalty.
From crafting campaign messaging to drafting customer emails, marketers spend more time than any other function communicating, creating content, and collaborating across teams. In fact, the average marketer now spends nearly 42 hours each week communicating across channels.
This may sound like typical GaryVee hyperbole, but if you spend time creating content for social, it rings true. You can have zero followers on TikTok and get millions of views if the content is good. You can have 300,000 followers on LinkedIn and get 800 impressions because your content is giving cubicle.
AI is here to stay, and there is no depth of sand in which you can bury your head that will change that reality. Embracing AI is an existential test that most businesses will fail.
