Predictive analytics tools comb through your data to divine visions of your business future. Here’s an overview of the wide array of options available today.
As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment. And when it comes to sales and marketing, I don’t view alignment as a one-time meeting or a shared metric—it’s a continuous, responsive relationship. That’s why I don’t see myself as the driver of alignment. I see myself as a service provider to one of the most essential audiences I have: our sales team.
Covering the incredibly broad topic of consumer personalization means encountering a hodgepodge of client questions and terminology. In our new report The Truth About Consumer Personalization, we examine three common assumptions about personalization and convert them into three realities
Martech is going from being complicated to being complex.
Those two words sound like synonyms. But here we mean them as technical concepts that are fundamentally different from each other.
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up.
Across the C-suite, business leaders are looking for ways to improve end-to-end team outcomes. The ability to demonstrate a return-on-investment (ROI) is critical. Despite this, only 54 percent feel confident in proving full-funnel ROI. To build this confidence, marketing teams need to return to the foundation on which their go-to-market (GTM) plans are based.
As we like to say on The CRM Playaz, it's an event unlike any other. When it gets close to PegaWorld, Pega's annual user conference, company founder and CEO Alan Trefler joins us for a sneek peek. It's also a great time to pick his brain and get his take on some of the important topics facing the industry.
Let’s stop pretending CRM data isn’t useful. Let’s break down why bad data isn’t the real problem (hint: it’s fixable) and talk about how to use your CRM for deliberate, profitable success.
At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace.
In the rapidly evolving world of artificial intelligence, 2025 is shaping up to be a pivotal year. One of the most transformative applications emerging in the corporate space is Janitor AI not the kind of janitor that sweeps floors and empties bins, but a smart digital system designed to clean, organize, and maintain digital workspaces, automate repetitive tasks, and ensure seamless operational hygiene across an organization.
Join host Keith Shaw in this episode of Demo as he sits down with Shibani Ahuja, SVP of Enterprise IT Strategy at Salesforce; and Mike Jortberg, Global Sales Director at Slalom, to explore Agentforce — Salesforce's innovative AI-powered agent platform — and the groundbreaking Agentic Maturity Model. Discover how enterprises can harness autonomous agents to drive digital labor, boost productivity, and transform operations across sales, service, HR, IT, and more.
Revenue leaders are facing a tough challenge: How do you hit ambitious targets with fewer resources, all while preparing your sales teams for what’s next?
Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPal—where she led an 800+ person global team. Her deep expertise in aligning sales, customer success, and operations makes her a standout leader in the GTM space.
The headline news is, yes, the martech landscape grew for the 13th year in a row. It now has 14,106 marketing technology products — a net addition of 3,068 products since last year’s 11,038. That’s a crazy 27.8% growth year-over-year.
Social media has become an integral part of our daily lives, and businesses are taking advantage of this to promote their products and services. With the advent of Artificial Intelligence (AI), social media marketing has taken a new turn, enabling businesses to connect with their target audience in new and exciting ways. In this blog post, we will explore 5 ways in which AI is transforming social media marketing.
Instead, we can understand the latest B2B buyer trends and streamline results, delivering real value for our customers and companies. Here’s what you need to know to achieve this.
The heated rivalry between Marc Benioff and Microsoft continues. For the last few months, we’ve seen Benioff chastise Microsoft Copilot and claim the company is disappointing their customers with the products they’re releasing.
And now, the Salesforce CEO is challenging Microsoft’s ethics, referencing a case from 2020 that saw the company under investigation for bundling Teams with Office 365 to edge out Slack.
A call to action, or CTA, is how marketers ask their potential customers to do something. Phrases like “Click Here,” “Buy Now,” or “Sign Up” are basic calls to action. In the right circumstances, that might be all it takes to get a conversion. But many consumers may need more of a push to do what you want. That’s where more advanced calls to action come in.
Sales coaching is a refined process where sales managers actively guide and train their sales team to improve performance and close more deals. It's an essential component of a broader sales training strategy, with a more personalized and ongoing approach.
Stuart Lawrence, Stream Data Centers’ VP of Product Innovation and Sustainability, explains how the widespread adoption of generative pre-trained transformers (GPTs) is affecting the data center and how developers are meeting today’s needs — and tomorrow’s.
Packed with actionable insights and real-world examples, this Executive Perspectives report offers a clear look at how personalization is reshaping loyalty strategies across industries.
In the last five years, retail media networks (RMNs) have transformed how brands reach consumers. The ability to advertise directly on retailer websites and apps — targeting shoppers with precision, leveraging first-party data and offering closed-loop measurement — has made them one of the fastest-growing ad channels in history.
