Here’s the reality: Google isn’t against AI-generated content. What they care about is helpful content created for people. If your AI-assisted content checks that box, you’re in the clear. But if you’re mass-producing AI content with no real strategy, you’re risking penalties, algorithm hits, and a lackluster brand image.
If you’ve noticed that the jargon in your LinkedIn feed and inbox has gotten worse lately, you’re not crazy — it has. We’ve unlocked a new layer of corporate hell, and it’s all thanks to an over-reliance on generative AI.
Generative and agentic AI have the potential to revolutionize not just digital strategies and outputs but your digital organization itself. Here are three areas where CIOs should take AI’s lead in reorganizing how digital transformation work gets done.
The challenge today isn’t whether to implement marketing automation—it’s how to do it effectively. With increasing channel complexity, growing data privacy concerns, and rising customer expectations, B2B marketers need a clear roadmap to succeed.
Generative AI has encroached on our personal and professional lives with many apps now sporting AI features. Is there any way to opt out if we don’t want to engage with it?
But let’s face it: getting your positioning right is hard—because if you can’t explain what makes you different, then you risk becoming just another option that gets ignored.
I had the opportunity to connect with Nick Clark, Partner and Associate Director at Boston Consulting Group (BCG), during Kore.ai's Reimagine 2025 conference in Orlando, Florida. Nick had just participated in a panel unveiling the joint Kore–BCG whitepaper, "Beyond AI Islands: Why Organizations Must Unify Disconnected Tools to Decode the Art of the Possible."
Discover all the new metrics HubSpot is surfacing about sequences! Plus, learn my simple trick for some more advanced reporting needs and learn more about the latest opportunity to come work with me on the Simple Strat team!
Lead scoring aims to prioritize your sales activities by focusing only on opportunities with the best chance of converting into customers. By establishing customer fit and interest criteria, setting a point system, and applying it to current deals in the pipeline, you gear effort toward those most interested and qualified to make purchasing decisions. In this article, we explore how to set up a lead scoring system, provide a template and use-case examples, and discover software tools you can use during the process.
Although... much of the fundamentals are the same: Brands must still resonate, differentiate, be relevant, and inspire loyalty. But, in my view, the most significant change is the magnification of three challenges that, although always present, are now on steroids.
Bridging the gap between CISOs and CFOs means ditching old stereotypes, speaking the same language, and turning cybersecurity from a budget battle into a blueprint for business growth.
I’ve never liked being told what to do. It’s not about being rebellious (at least not entirely). It’s more about this deep, persistent need to own my decisions, to learn the hard way if I have to, and to make choices based on where I’m at. Most ambitious founders, leaders, and coaches have some version of this wiring. And that’s okay. It’s part of what makes us who we are. But it also creates this subtle tension in relationships, especially when we’re on the receiving end of advice (solicited or not), or when we’re trying to help someone else on their journey.
Let’s face it—sales can be brutal. You spend weeks, even months, building relationships, crafting proposals, and demonstrating value, only to hear the dreaded words: “We’ve decided to go in a different direction.” Or worse—radio silence.
Technology changes how companies promote their products or services. It allows businesses to understand customers better and deliver personalized messages. Tools like data analytics and social media platforms help marketers make smart decisions. Without technology, reaching the right audience at the right time would be harder.
Like most RevOps leaders, Mike Rizzo’s path to the top spot took an unexpected turn from an early start in digital marketing creating newsletters and field marketing to handling site migrations and other forms of revenue technology. “I was basically trafficking ads on an ad server and learning about pixels and retargeting, experimenting with different display ads,” Mike said. “That’s when I fell in love with the whole concept of marketing and sales tech.”
At Pavilion, we believe the future of go-to-market belongs to the cross-functional teams who look beyond the funnel—and into the full customer lifecycle. That’s why I sat down with Karen Budell, CMO of Totango, fresh off her time at Forrester’s B2B Summit, to unpack her sharpest takeaways for fellow GTM executives.
The B2B sales journey is a step-by-step process that involves identifying, connecting with, and converting potential business clients into loyal customers. Here are the key stages of the B2B sales journey
There are good reasons people build their own systems and flows. It keeps everything in Salesforce and gives you control over security. It avoids new software costs and appears flexible, at least at the beginning.
But over time, most homegrown lead management systems become hard to maintain and easy to break.
This article dives into how ChatGPT works and explores the tools and techniques you need to transform it from a novelty into an indispensable part of your B2B sales toolkit.
While sales teams debate which email templates convert best, AI has already rendered the entire conversation obsolete. AI fundamentally transforms how pipeline generation works at its core.
Agile marketing sounds simple on paper — small teams, rapid tests, fast learning. But in reality, many organizations hit walls when they try to scale agile beyond performance marketing teams.
Savvy brands already recognize that the opportunity in our over-served content market is to establish credibility, authority, and expertise through thought leadership. This means participating and leading conversations across specific areas of expertise — I call these “ownable conversations.”
We’re not in normal times right now. Your sales forecast and previous funnel models are going to be wrong. You need to pressure test every deal in your CRM. You need to test your model.
Australian SMEs in retail could be missing out on AUD$2 billion by focusing on retaining the wrong customers, according to a new study by advertising expert James Hurman and B2C CRM leader Klaviyo.
