Look over my shoulder!

A GPT designed to help lifecycle marketing professionals explain their impact, better.

In this tutorial you’ll learn how to pull your last 100 LinkedIn posts into ChatGPT and have AI point out what’s working, what’s not and how to level‑up your content strategy, all in under 15 minutes.

Joshua Hale discusses how smart digital tools, once reserved for large corporations, are now accessible and game-changing for small business owners. He shares practical ways entrepreneurs can use these tools to gain insights, streamline operations, and grow faster.

Overall, 42.7% of our respondents said that AI tools now integrate well — or with only minor challenges — with their existing martech stack. Although we saw a significant difference between B2B vs. B2C companies, with 54% of B2B reporting easy integration compared to only 15.4% in B2C. (We note that this is an inversion of a prior stereotype of B2C companies being more advanced in martech than their B2B peers.)

The shiny toy syndrome is characterized by getting an intense but temporary sense of satisfaction from using a new tool before moving onto something else. This desire to use the latest and supposedly greatest is often irrespective of the practical need for it.

Actionable steps to counter challenges and drive winning results through partnerships.

Many businesses struggle to define their Ideal Customer Profile (ICP) because they rely on outdated assumptions or surface-level demographic data. But in a world where data drives success, an accurate and dynamic ICP is the foundation of every high-performing sales and marketing strategy.

"AI agents without data and apps just aren't accurate enough. That's where Salesforce wins in AI."

The best A/B testing tools aren’t just nice to have, they’re essential. Whether you’re tweaking headlines, testing button colors, or experimenting with entire page layouts, these tools take the guesswork out of optimization.

It’s 2025, and generative AI is only getting bigger. If you’ve been too intimidated to get into the chatbot game, now’s your chance.

Today, I’m going to take a dive deep into AI implementation and how it can trip up even the best-prepared firms. I’ll offer a new perspective on AI and explore solutions to ensure your machine learning projects consistently land within that elite 15% of AI undertakings that do deliver on their original goals.

The New Brain Science Redefining How We Work, Lead, and Thrive with AI

Sales organizations face a significant challenge in the current technology market: an overwhelming number of solutions vying for their attention and promising to solve similar business problems. Core platforms like CRM and sales force automation (SFA) compete now alongside newer categories such as revenue orchestration and a multitude of other categories focused on capabilities like sales content management, sales intelligence, AI-powered sales agents, and CPQ (configure, price, quote) software.

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with users.

MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies.

Cindy also shared a fascinating theory about how Google might be merging AI Mode, Discover, and global search into a unified experience, so if you’re curious about where search is heading and what SEOs need to be focusing on next, don’t miss this one.

This is a huge problem for our clients, and one that we’re often asked to solve. Our first step is usually a comprehensive competitive analysis to identify opportunities to differentiate, which is a task that can be a heavy lift. But now, by using AI for competitive analysis, we’ve been able to reshape our process to improve efficiency and get even better insights.

In this post, we’ll explore what Salesforce Foundations can offer to Salesforce customers on Enterprise Editions or above, how you can get started, and a few considerations to keep in mind.

What can AI CRM software do for you? From writing emails and helping you get rid of boring data entry to scoring your leads based on their chances to convert, artificial intelligence is here to serve as your personal assistant. Get ready to optimize your work processes, improve your productivity, and increase the number of sales you make!

"From brainstorming ideas to offering grammar and style advice, intelligent tools have come a long way from answering simple yes/no questions — and still getting the answers wrong.With AI going mainstream, however, a host of companies are jumping on the bandwagon. The result? It’s hard to tell the difference between great apps, good apps, and “AI” apps that have no business using the acronym."

When Salesforce’s CEO Marc Benioff announced last year that the cloud giant would no longer be hiring software engineers, it sent a wave of confusion through the entire tech ecosystem. Couple that with recent layoffs in favor of shifting full steam ahead with Agentforce, and suddenly the current and future state of the market doesn’t seem so clear.

Whether or not you can see Instagram likes, they’re an important signal for the Instagram algorithm. Likes can help your posts get seen — here’s how to get more of them.

A documented influencer vetting process can give your influencer marketing program the structure it needs to scale sustainably while minimizing risk.

If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values.

When it comes to martech, you can have too much of a good thing. And companies that disregard marketing-qualified leads (MQLs) do so at their own peril. Those are two key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report. The findings are based on a February 2025 survey of 534 B2B marketing professionals in the US, Europe, and Asia.

Voice of Customer platforms are software tools that help companies understand their customers’ expectations, preferences, and pain points. By collecting and analyzing customer feedback from various channels, VoC platforms provide actionable insights that streamline decision-making processes.

In the ever‑evolving world of digital outreach, email marketing remains a cornerstone for driving engagement, nurturing leads, and boosting revenue. As we step into 2025, a new wave of platforms has emerged—while many have failed to keep pace with feature demands, one email marketing platform stands head and shoulders above the rest

Explore thought-provoking problems that help you connect the dots across disciplines, build lifelong curiosity, and find deeper meaning in your learning journey.