Look over my shoulder!

Strap in, because we’re about to explore five incredible ways AI is shaking things up, making sales more efficient, effective, and engaging than ever before.

Chances are, most of your front-line managers stepped into the role because of their sales backgrounds, not their leadership training. And once they're in the role, they’re quickly pulled in every direction. Think pipeline reviews, team meetings, and daily demands. Add to that coaching without a clear playbook for developing people.

Over tea (Nick), coffee (me), and omelettes (both), we talked through the state of AI in customer service and support (CSS), the critical importance of orchestration and context, and what organizations must do to scale AI responsibly and effectively.

All right. Thanks so much, Mike. Really appreciate everything you're doing. And before I get into all these exciting highlights from the quarter, there is so much to talk about. I just want to say a few words about Informatica -- and I'm sure everybody knows I love informatica. I've been working with this company since probably 2006, so former CEO last night sent me a photo of me and him together at their user conference. I'm so excited that we have signed this definitive agreement to acquire them for $8 billion, which upon close is kind of unite our #1 AI CRM and of course, they're #1 AI, MDM and ETL, and bringing these things together, well, I couldn't be more excited about this acquisition.

Leading marketers see modern marketing to be all about value creation. Marketing aims to meet human needs by creating value. The marketer chooses the product features and services that will deliver value. The marketer chooses prices that will create value in exchange. The marketer chooses channels of distribution that create accessibility and convenience value. The marketer chooses messages that describe the value their offerings create. I do not know what you thought marketing was, but in my mind, marketing is intrinsically a value-creating discipline."

Is AI a data analyst’s best friend or its best replacement? Two data executives deliver the answer as they put AI tools through their paces.

In an unpredictable economy, a QBR that adds clarity and value is more urgent than ever. Spend less time building decks — and more time building strategy — by streamlining these critical meetings with a powerful pair of Showpad features.

Learn how to define and track sales enablement metrics with a practical 3-level framework that connects programs to business impact.

Growth is exhilarating. But as your business scales, so does complexity. What once felt agile and clear can become bogged down by layers of processes, tools, and meetings. Suddenly, decisions take longer, communication gets murky, and your team spends more time managing systems than serving customers.

The world of B2B sales is no stranger to hype. Every year brings a new silver bullet. This year, it’s AI—again. As sales leaders, we’re encouraged to believe that AI will not just optimize our pipelines but redefine what it means to sell. But here’s the hard truth: most are falling for the same old trap: mistaking tools and information for transformation.

Whenever someone tells me they have 10 years of experience, I always wonder: Do they really have ten years, or do they have one year of experience multiplied by ten?

In selling, there are even more options for shortening the sales cycle.

But here’s where many people get stuck – choosing the right eCommerce platform. It’s not just about picking a name you’ve heard before. It’s about finding a platform that fits your products, your budget, and how hands-on (or hands-off) you want to be.

If you're not using LinkedIn newsletters yet, you're missing out on one of the best tools for boosting your visibility, building your brand, and generating real business leads. Here's how to get started and make it work for you.

Your brand isn’t your logo, fonts, or colors. Their job is to create an emotional trigger that reminds prospects of your brand. For example, I believe Apple’s brand was much stronger fifteen years ago under Steve Jobs than it is today. But the fonts, logos, and colors remain unchanged. I also believe that small and medium businesses (SMBs) are making big mistakes when it comes to branding.

Keys to comply with data privacy regulations in digital marketing and protect your users' trust with Usercentrics.

Domain reputation refers to how email service providers (like Gmail, Outlook, etc.) view your sending practices. If your email domain reputation is bad, your emails end up in the dreaded spam folder, meaning you miss out on potential leads, and your campaigns go to waste.

While some are worried about the lack of empathy in AI, Joseph believes AI is improving by leaps and bounds every day and will soon be able to simulate empathy and emotions well. "In recent research, consumers could not tell if a response came from AI or a human. Even in 2023, ChatGPT could provide responses that ranked a lot higher than human responses, when it came to empathy. So I just see AI continuously getting better and more emotional," he added.

As Generative AI tools transform the marketing landscape, businesses must reimagine how they engage audiences across digital platforms. Here’s how ISB’s Online Professional Certificate Programme in Digital Marketing equips professionals to lead in this new paradigm.

The buyer’s journey is changing, and important purchasing decisions are happening before potential customers even get to your website. This new reality means that SEO isn’t enough. Your brand needs to be understood and endorsed by AI.

Intuitive scheduling apps reduce no-shows, eliminate double booking, and organize your business appointment schedules without messaging back and forth. The best appointment-scheduling apps have responsive desktop and mobile booking pages, calendar synchronization, automated reminders, and real-time notifications.

A full-stack marketing strategy is a strategic combination of multiple marketing channels working toward the same business goal.

One of the biggest headaches in digital advertising is the lack of standardization. Different platforms and publishers use different methods and metrics for targeting audiences, as well as measuring campaign performance. This, as you can imagine, has the potential to create difficulties for marketers running cross-platform campaigns.

The guide I needed when I had no idea why anyone would build an MCP server for an AI assistant.

The tricky thing is that your prospects are at different awareness levels.

FOMO still drives AI investments, but with only 25% of projects meeting expectations, chief executives may be shifting from ‘fail fast’ to a slower, more intentional approach.

How to collect, organize, prioritize, communicate, and act on customer feedback with the help of AI

Looking for help choosing the right AI tools for your SMB? We’ve got you covered.

Wouldn’t it be helpful to have a roadmap that lays out exactly how to drive more sales for your B2B business? You need a guide that uncovers what potential customers are looking for while showing you the exact steps to take at each stage of the buying process. That’s exactly what a B2B sales funnel does.

While AI devours information-based roles, OpenAI, Alphabet, and Apple are investing in wisdom work—and you can, too

Reasoning improves accuracy for robots - like telling a person to stop and think about an answer before they reply. Here’s an example where I asked Gemini to create a financial projection for NVIDIA for the next five years.

Let’s cut through the noise: AI isn’t the future of sales—it’s the present. And if you’re not using it, you’re already behind.

If there’s one thing we know about B2B marketing, it’s that marketing business-to-business is all about storytelling. Not just crafting an entertaining narrative like a movie script, but backing up your narrative with ROI and data-backed insights.

You don’t have to be a full-time marketer at a large company or enterprise organization to get started with demand generation. We are going to give you actionable tips and strategies to generate demand–even if you’re on a shoestring budget or working with minimal support.

PartnerStack’s Performance Reporting helps leading B2B partner programs (and the experts who run them) prove their value by solving challenges with messy data and manual work.

An email deliverability audit is an effective technical method to increase the open rate. Because deliverability has so many moving parts, it’s important to examine each major element—infrastructure, content, and sender reputation—to determine what’s causing the issue and how to fix it.

Product search has gone from panoramic to personal. Prospective customers want their recommendations to incorporate previous purchase history, account for current behavior, and predict potential needs.

Even in the “good” situations here, you are a long way from winning a deal. If you are in this situation, you are purely in a technical evaluation. And, you are likely stuck too low in the account.

Sales enablement and customer centricity fit like a hand in a glove. Customer centricity is an effective method of standing out from the competition and calls for organizations to put the customer at the center of all decisions when delivering products, services, or experiences. Enablement equips sellers to connect more meaningfully with their customers by providing the information, tools, and resources necessary to win more deals, drive more customer engagement, and ultimately impact the bottom line.

Google DeepMind CEO Demis Hassabis and co-founder Sergey Brin explore AI's path to AGI, new reasoning breakthroughs,and what's next for AI at Google IO 2025.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality.

As we pass the halfway point of 2025, it's the right time to assess what's working across go-to-market (GTM) teams. The traditional funnel, where marketing attracts leads, sales closes, and customer success steps in later, is no longer effective. Instead, high performing teams are shifting to models built around shared accountability, faster feedback loops, and deeper customer understanding.

The key to leveraging AI effectively isn’t just building or buying the right tools. It’s about deeply understanding both the possibilities and the pitfalls. When we onboard clients at Truyo, we rarely encounter problems with well-evaluated use cases. Those are typically thought through, governed, and assessed for risk. The danger lies in the unseen, where AI is used without strategic oversight, ethical consideration, or adequate AI governance training. It’s these unexamined applications that introduce bias, hallucinations, security issues, or regulatory non-compliance.

When you live these seven beliefs exactly as written in pages 41–43 of Data, your company goes from “flying blind” to “predictive autopilot.”