Look over my shoulder!

Customer success and account management strategies help organizations grow in different ways. Customer success focuses on loyalty, while account management focuses on revenue.

Business is not a game of inches anymore. It’s a game of centimeters—or smaller—with razor-thin margins for error. Organizations are putting every investment under the microscope to prove their value to the bottom line, including customer experience (CX) programs. Under this increased scrutiny, any project that can’t prove a financial return is at risk of being cut to shrink budgets. That could be a problem for CX.

This article defines emotional intelligence in AI, why it matters in eCommerce, use cases, and using a best reviews guide to enhance customer feedback. By the end, you’ll know how to use EI technology to increase customer experience and increase revenue.

n the last few years, we’ve heard a lot of talk about brand vs. performance marketing. You need both to win, but a lot of marketing teams are splintered. Some folks are hyper-focused on performance marketing, obsessing over conversion rates and cost per acquisition, while other folks (often the more formal brand team) are focused on nurturing and protecting the integrity of the brand.

Your marketing report says you’re crushing it. More clicks. More impressions. Lower cost-per-click. So why isn’t your business growing?

Unleashing sales potential: Harnessing AI for productivity and customer experience

Why static campaigns and rigid buyer journeys are dead in the age of GenAI

Sales coaching is a performance lever. It exists to improve how salespeople execute in live opportunities. Coaching is not feedback. It is not mentorship. It is the structured process of identifying gaps in execution and improving specific selling behaviors through inspection, repetition, and guidance.

The marketing playbooks we’ve used for years just aren’t working anymore. Buyers don’t fill out forms. MQLs are outdated. ABM programs aren’t showing the ROI. SDRs aren’t making quota. Pipeline requirements are up but budgets are down. We can’t keep doing the same thing and expecting better results.

In the race to establish authority online, most "experts" are playing the wrong game. They're busy buying awards, manufacturing bestseller status, and claiming featured spots on major networks when they should be doing one simple thing: demonstrating their expertise.

Move from a flawed "digital-first" mindset to an "outcome-first" strategy that actually delivers value

Relationship mapping helps UX professionals navigate their company’s social network. Build your map to identify key connections, prioritize relationships, and boost your influence over time.

This is how B2B SaaS is using influencer marketing strategies to drive revenue and grow in 2025.

API-first CCaaS solutions give organizations the agility and scalability needed to keep pace with evolving customer expectations.

When you’re armed with the right tools to manage email governance, “oopsies” and anxiety over what you might have missed are no longer part of your work day.

Kelly Hopping, Chief Marketing Officer at Demandbase, shares her experience and recommendations on where leaders should place their bets in a resource-limited world. Her unique vantage point as a leader targeting her own peer group, gives her a distinctive voice in the marketing community.

In a world of volatile digital marketing trends, email quietly delivers a staggering $42 return for every dollar spent – here’s why smart marketers are doubling down on this proven channel.

A centralized CX platform enhances AI's ability to improve customer experience with advanced analytics, personalization, and predictions.

We’ve already seen something happen in support. You can’t automate 100% of support with AI yet. At least, not reliably. But you can automate 30%-40% of support for real … with top 10% CSAT. So what does that mean for inside sales?

Deal is a move by Salesforce to bolster its artificial-intelligence capabilities

Uncover the Hidden Struggles of High-Stakes Business Decisions.

Reach prospects when it matters most

When we open our emails or begin typing a message into our phones, a curious thing often occurs: we forget to breathe

It takes less than 5 minutes and works on every platform.

If you’re selling high-ticket (or honestly anything) via booked phone calls / meetings / appointments, you know that people gotta actually show up to the call to buy your program. And if they don’t show up – it’s wasting everyone’s time and costing you money!

Generative AI is no longer a curiosity but a primary tool reshaping how sellers sell. But as AI changes seller workflows, it’s also changing what it takes to be a great seller.

Annual performance reviews breed anxiety, with employees fearing criticism and managers questioning their value. The solution? A new evaluation model that marries job descriptions with your marketing and content goals.

At EmTech AI, generative AI's value was top of mind. But real ROI depends on business fundamentals like change management and clear success metrics.

Most SaaS product teams have no shortage of tools, yet getting answers from data is still painfully slow. Dashboards are often ignored, ad hoc questions accumulate, and decision-making stalls. While infrastructure has evolved, reporting workflows haven’t caught up. It’s time for a better way to connect data to product insights.

In 2025, smart segmentation is no longer optional; it’s the engine behind smarter targeting, leaner campaigns, and stronger results. In this guide, we break down 7 of the best customer segmentation tools to help you uncover what drives impact.

SalesCloser AI, Wishpond’s innovative virtual sales assistant, has demonstrated exciting growth, with over 150 customers and over 2,600 AI-powered agents deployed to date. It has quickly become Wishpond’s fastest-growing product, with the majority of its momentum occurring in 2025. This growth underscores the rising demand for AI-driven sales solutions that streamline operations, reduce costs, and enhance efficiency for businesses.

Think your loyalty program builds brand love? Think again. This article breaks down how points-based systems inflate ROI while masking disengagement.

This shift in consumer behavior has transformed marketing itself. We've evolved from traditional methods to a digital-first approach, giving rise to digital marketing strategies.

There comes a moment in every company’s journey where you realize that adapting isn’t enough. That simply reacting to trends, testing a few tools, and waiting to see where the market goes is the fastest path to irrelevance. For us, that moment came almost a year ago.

The 8 habits that set deep strategic thinkers apart. Part 1: System thinking

You designed a split test. You launched it. You waited patiently (or maybe not so patiently). You crunched the numbers... and came up empty. No statistical significance. No learning. Just... a shrug from your data.

The Wall Street Journal reported today that OpenAI has secured more than $11.5 billion in additional funding for a massive facility in Abilene, Texas.

Sundar Pichai’s recent remarks during an in-depth Decoder podcast interview with Nilay Patel from The Verge have set the tone for perhaps the defining debate in the digital publishing and tech industry of 2024: Can AI-powered search—particularly Google’s new AI Previews and Overviews—coexist with a healthy open web, or is it a harbinger of catastrophe for publishers?

After surveying 256 sales and enablement leaders, one fact immediately jumped out to us: While most companies take a blended approach to sales, high revenue-growth companies are focused most heavily on a value-based sales approach.

Dr. Sunita Kishnani, Chief Marketing Officer at Softude, discusses innovative strategies in account-based marketing (ABM) and go-to-market approaches for B2B companies. Sunita dives into the transformation and elevation of marketing roles within businesses and the critical shift towards chief growth officers. In an industry characterized by extreme competition, understanding the new landscape of ABM and being a strategic advisor to clients are pivotal.

Converting interest into engagement hinges on speed, clarity and customer experience (CX). To stay competitive and drive more meaningful interactions with prospects, the team reimagined their sales journey using AI and value-based selling.

In this article, I’ll explain how you should look at your low performers and what to do with them.

If you’ve come up in your career through sales, you’re used to living in a world defined by revenue metrics. Pipeline coverage. Win rate. Deal velocity. If you’ve reached the pinnacle of becoming a chief revenue officer (CRO), you know how to tell a growth story that makes sense to the board and to the market.

AI is reshaping the sales enablement landscape, driving a significant shift in competencies and skills. With over 80% of traditional sales enablement skills now capable of augmentation or automation by AI, the sector is undergoing a rapid transformation. This evolution calls for enablement professionals to adapt their strategies and embrace new technological tools to enhance their impact.