We’re doing a lot as a GTM organization to become AI powered (I won a fancy award for it last week) but I want everyone to step into the future now. Becoming an AI native leadership team has the chance to give us compounding leverage to accomplish our mission at greater scale. There is an exponential opportunity here that I want to seize.
Let’s cut the fluff.
Outbound doesn’t need another automation tool or a new AI plugin. It needs better decisions, faster execution, and systems that don’t fall apart the second something breaks.
Kara Smith Brown , CEO and Founder of LeadCoverage, delves into the intricacies of creating a successful B2B go-to-market motion in the supply chain industry. She emphasizes the importance of identifying the ideal customer profile, leveraging intent data for strategic decision-making, and aligning marketing, sales, and customer success efforts to drive revenue growth. By sharing insightful anecdotes and practical tips, Kara sheds light on the key components of a robust go-to-market strategy that resonates with the target audience.
being ai-native isn’t about building features for your users. it’s an operating model for how to run your company. it’s how you work, how you think, how you & your company breathe. it’s a re-architecture. a rewiring. a philosophical shift from “how do we scale humans?” to “how do we scale decisions, creativity, & action with machines?”
If you've invested in HubSpot Marketing Hub, you know the promise: powerful growth, streamlined processes, a happy team. But let's be real – there's a TON of info out there on HubSpot.
Sorting through it all to find what actually moves the needle is exhausting. That's why we've rounded up the most impactful HubSpot Hacks for marketers. Think of it as the cheat sheet to level up your HubSpot game fast.
After analyzing 130,000+ conversations through SaaStr's AI, it's 100% clear now: AI is about to fundamentally transform B2B sales. This isn't some distant future—it's happening right now.
Let’s face it—most LinkedIn™ posts never reach their full potential. Not because the idea isn’t good. But because the structure is off, the timing is wrong, or the algorithm just doesn’t care.
Today's martech stacks are increasingly bloated and disconnected, and reducing tool overload is critical for long-term success. Here are some practical strategies for mending the broken pieces without starting from scratch.
As we approach Memorial Day...
It’s not just a long weekend. It’s a day to remember the ones who didn’t come home. The ones who gave everything. And it’s a day to hold space for the stories that shaped them — and us.
A friend recently joked that he wants his kid to go into engineering—of the prompt kind! It got me thinking: Will prompt engineering soon join the ranks of bygone roles like the “Search Query Engineer,” “Flash Developer,” or “Command Line Operator?”
Discussions about sales data are getting louder. And more sellers are understanding that it’s not just about transactional data either. A key to success is gathering and monitoring a comprehensive set of data for a well-rounded strategy.
How long do you have to wait to get reasonable reports? How hard is it to pull together data from multiple sources? Agile marketing won’t happen if your data requests are stuck in a queue.
AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, preferences, and purchase history. This enables hyper-targeted campaigns that resonate with specific groups, improving conversion rates and customer loyalty.
Bad content experiences are silent killers of great marketing. Most frustrated audiences will abandon your content without letting you know why. Now, you can discover what they’re discontented with and how to fix it.
Every technological shift has its skeptics. Just as people once claimed the internet was “just for nerds,” we now hear constant refrains of “AI doesn’t work for me.”
I hope you find value in the content in this collection and find it helpful to have this information assembled in one place. I'll return to publishing new content as soon as my schedule allows.
“Professionals surveyed are interested in using AI throughout the revenue lifecycle, showing awareness of AI’s many applications for billing and contract management: information discovery, content analysis, pattern and trend recognition,” the report says. “Instead of stand-alone replacement of human intelligence, AI is increasingly seen as capable of augmenting and accelerating teams’ contributions.”
Most leaders agree. They nod, say “Absolutely, the customer is everything.” But then add: "We already have too many programs in place." "We don’t have time right now for customer initiatives."
To understand the strengths and limitations of AI-driven usability testing, Loop11 conducted a comparative study using AI Agents and human participants across two different prototype websites for a global chain of 24/7 fitness centers. This case study highlights the differences in performance, navigational efficiency, and usability insights obtained from both testing approaches.
2025 is seeing a paradigm shift in how B2B companies approach lead generation. With changing buyer behavior, tighter data privacy laws, and advanced marketing tech, choosing between inbound and outbound isn’t straightforward. This article dives into what’s working in 2025 and how to choose the right strategy for your goals.
AI is reshaping the sales enablement landscape, driving a significant shift in competencies and skills. With over 80% of traditional sales enablement skills now capable of augmentation or automation by AI, the sector is undergoing a rapid transformation. This evolution calls for enablement professionals to adapt their strategies and embrace new technological tools to enhance their impact.
Sales qualified leads (SQLs) are warm leads nurtured by your marketing team, found at the bottom of the sales funnel or the decision-making stage. SQLs have already received a sales pitch or engaged in a marketing campaign and expressed high-level interest in a product demo or a sales offer.
The best lead generation companies offer a combination of inbound and outbound services for generating leads, with scalable plans at reasonable prices.
