Look over my shoulder!

I picked 7 CRO strategies. Real ones. Not the usual ‘just write better CTAs‘ advice. I ran each one on my own store. Tracked everything. Tweaked. Watched what worked, and what totally flopped.

Running an online store sounds great until you’re stuck doing the same things every day. Answering the same emails, sending the same offers. Manually updating stock or trying to follow up with customers who abandoned their carts… again.

To help organizations accomplish these goals and deliver better business outcomes, Microsoft Dynamics 365 brings together a complete customer relationship management (CRM) platform driven by our latest advancements in generative AI. Today, we’re delighted to announce that Microsoft has been named a Leader in The Forrester Wave™: Customer Relationship Management, Q1 2025.

It’s easily within the grasp of any business to generate 100 high-ticket leads who voluntarily give you their contact information. But this won’t come through traditional referrals and networking. You need a system to reach strangers.

What began as a desperate attempt to cover rent by selling neckties has turned into a cult label worn by celebrities and politicians and even featured on Better Call Saul and Saturday Night Live.

AI-powered automation doesn’t have to be overwhelming. Here are actionable tips to start small and scale thoughtfully.

AI’s potential is much larger than mass-producing content. While that may be part of what AI can do for you, says Jeff Day from Act-On, the possibilities on the horizon are far more impactful to marketers.

CRM success doesn't start with software. It starts with leadership. If you don't design the right processes and assign the right ownership, adoption will stall, and so will your ROI. This book introduces the role of the CEO for CRM: a dedicated leader who ensures CRM becomes a tool your team actually uses and benefits from. Whether you're just starting or rescuing a rollout, let this book be your roadmap.

Looking to understand the impact of Salesloft on your revenue organization? The newly released Forrester Total Economic Impact™ (TEI) study delivers a data-backed answer.

Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way.

Sales technology has certainly changed across the decades. From the first Rolodexes to today’s massive, AI-equipped juggernauts of automation with all the bells and whistles, we’ve come a long way.

I’ve been reading Sharon-Drew Morgen’s latest book, HOW? Generating new neural pathways for learning, behavior change, and decision making, and I’m fascinated by her contention that the right questions can unlock behavioral change that can otherwise be unattainable.

According to a Forrester study, only 15% of sales people are capable of articulating their offering in terms of solving a business problem. It is clear that the skill to understand and communicate value is in need of huge improvement.

Think of your website as a crucial component of your marketing funnel. It's where your audience interacts with your brand and explores your offerings. If this vital touchpoint isn't optimized for conversions, you could be missing out on valuable opportunities.

What if the "death" of cold B2B email has been greatly exaggerated, and you're just three strategic shifts away from doubling your response rates?

Over the last year, tech leaders have made bold claims: “SaaS is dead- AI agents will take over!” But is this true? Or is it another case of industry hype? Let’s break down what’s happening, what’s just noise, and what it means for your business.

Seven bold moves to help marketers lead through uncertainty and unlock uncommon growth—no matter the conditions.

The breakthrough that transformed my relationship with AI.

The AI habit that changed my workday

A case study on how disruption feels

At first glance, anxiety and curiosity seem like polar opposites. Anxiety feels constrictive and fearful, while curiosity feels expansive and joyful. But both mental states activate remarkably similar brain networks.

Who controls the AI systems that now mediate access to knowledge, and how do we ensure they are governed in ways that uphold transparency, fairness, and public accountability?

Senior leaders make the difference when coaching becomes part of the way the organization runs: visible, measured, and reinforced. That’s when development sticks. Teams adapt faster. Results follow.

AI is reshaping the sales enablement landscape, driving a significant shift in competencies and skills. With over 80% of traditional sales enablement skills now capable of augmentation or automation by AI, the sector is undergoing a rapid transformation. This evolution calls for enablement professionals to adapt their strategies and embrace new technological tools to enhance their impact.

Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic.

When it comes to online reviews, not all are created equal. From glowing endorsements to scathing critiques, the potential scope is vast in terms of sentiment and authenticity.

If you realize only at quarter-end whether you’ve hit your sales targets, you’re setting yourself up for last-minute scrambles; leading to missed revenue goals and massive last-minute discounts.

Bill Kantor, founder of Funnelcast, joined me on The RevOps Review to explore the limitations of traditional forecasting methods in B2B sales and introduce a modern, optimization-based approach. Bill shares insights into why most forecasting models fall short, the pitfalls of deal-level commits, and how probabilistic forecasting—powered by Monte Carlo simulations—can drive more informed planning and higher sales efficiency. Together, we break down how revenue teams can move away from unreliable roll-ups and toward proactive, daily deal prioritization.

Marketing without relationships is like speed dating without eye contact. There’s no real connection, and certainly no reason for anyone to call you back!

Personalized email marketing uses subscriber data to tailor messages specifically for each recipient. As a result, campaigns see higher open rates, click-throughs, and, most importantly, engagement. If you’re wondering how to create a personalized email that actually resonates, you’re in the right place.

This is the focus gap—the space between the accounts that get attention and the ones that actually deserve it. It’s how missed reorders, stalled deals, and shrinking market share happen right under your nose.

How can I strategically integrate AI tools into my daily workflow to achieve the greatest impact with the least complexity?

Joris van der Waart EMP, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing strategies.

Discover how sales teams can overcome GTM misalignment in 2025 using Crossbeam, Gong, and Clay integrations to drive pipeline, prioritize accounts, and prove partner influence.

Research shows AI is shifting from pilots to core operations, with agentic AI taking center stage for growth and strategy.