As e-commerce complexity rises, automation is no longer a behind-the-scenes tool for cost reduction. It’s becoming a strategic lever for brands that want to differentiate through customer experience, especially for those selling on marketplaces, where consistency and control are harder to maintain.
In the race to automate through artificial intelligence (AI), are we neglecting our customer experience (CX)?
The power of automation is undeniable, from chatbots that resolve issues in seconds to predictive analytics that anticipate customer needs before they even arise.
Digital transformation is not just a buzzword but a core business strategy that Consumer Packaged Goods (CPG) businesses are implementing right now, whether you’re ready for it or not.
In this article, I’ll discuss how to streamline your workflow with content marketing automation. Also, I’ll provide tips that have helped me simplify my work over the years, so you can focus on what matters most. Let’s get started.
The digital advertising world is noisy, fragmented, and perpetually in motion. Attention is scarce, identities are fluid, and every click, scroll, and pause feels both traceable and elusive. For marketers tasked with performance and accountability, the landscape demands more than sharp messaging or clever targeting. It demands a dependable foundation, an anchor amid the flux.
A customer loyalty program can help organizations better retain and understand their current customers and target audiences. These nine steps can lead to a successful program.
Starting a new business is always an exciting journey. One of the key components for managing customer relationships in the best way is choosing the right Customer Relationship Management (CRM) platform. These are platforms that help streamline communications, improve customer service and ultimately drive growth.
Recently, David Brock asked me to tell him why I love selling. Immediately, I thought back to this first job, and how much I loved it. And then I realized that, actually, that job and my passion for it did set me on the path to the job I have now.
"Good news: if you're watching this livestream—unless you are [one of] our...Skynet AI overlords—you are already a human being," jokes Liz Moorhead in the latest episode of the Marketing Smarts Live Show.
Agentic AI is redefining enterprise automation with adaptive, autonomous agents. But success hinges on orchestration, oversight and cultural readiness.
At the bleeding edge of this transformation stands Jordan Crawford - whose work applying AI to GTM challenges has quietly become the template others are scrambling to copy. Our conversation offers a rare window into how the most forward-thinking GTM leaders are creating tomorrow's advantage today.
Revenue forecasting sits at the core of any growing SaaS or IaaS business. It’s how leadership plans investments, how teams prioritize resources, and how companies communicate confidence to investors. But for all its importance, revenue forecasting is often stitched together from disconnected spreadsheets, rigid CRM reports, and models that fail to adapt as the business evolves.
During this keynote, Shirin shares Behavioral Science principles every B2B marketer should know, as well as real-world examples of how Behavioral Science is applied to B2B marketing challenges — from increasing adoption with new customers to increasing the lifetime value of existing customers.
Let’s explore how three major areas: understanding consumer wants, enhancing product design, and speeding time-to-market are helping to transform the landscape of product development due to new age marketing technology. We’ll explore how martech tools such as social listening platforms, CRM, and analytics offer profound insights into the preferences and actions of the customer base.
“Now with LLMs, a bunch of the perceived quality depends on your prompt. So you have users that are prompting with different skills or different level of skills. And the outcome of that prompt may be perceived as low quality, but that’s something that is really hard to control.”
Later, Kevin Scott, Microsoft CTO, laid out a manifesto for the “agentic web”: an open internet with agents talking to agents the way browsers talk to servers.
Marva Bailer, CEO of Qualaix, shares invaluable insights from her experiences handling billion-dollar quotas. From understanding the importance of scale and ecosystems to embracing shared values and expanding career opportunities, she discusses how these key lessons can drive success in today’s dynamic business landscape.
If your reps are still using AI like it’s 2023 (or not using it at all), they’re already behind. In our Sales Shot, I sat down with four sales pros and AI enthusiasts whose teams are actually using AI for sales prospecting, not just talking about it. We’re talking AI-enhanced targeting and prospect research, coaching bots, live conversation sentiment tracking, even inbound AI voice agents that are outperforming humans (yes, really – so, will AI take over sales jobs? That’s a topic for another blog!)
So it should come as no surprise that Coach Wooden included friendship as one of the blocks in the foundation of his Pyramid of Success, defining it as something that, “Comes from mutual esteem, respect and devotion. Like marriage, it must not be taken for granted but requires a joint effort.”
One of the most important tools for combatting “no decision” is a customer-focused, values-based sales process. This kind of formal selling process gives salespeople a framework for understanding the buyer’s needs, recognizing and addressing potential barriers or issues at each stage, and helping guide the prospect towards a positive decision that creates mutual value. Put simply, a great sales process is a roadmap to success, for both the seller and the buyer.
Here’s the trick, though —
These people are, unsurprisingly, rubes.
Because they misunderstand the fundamental problem with generative AI, particularly when it comes to using it for informational services —
AI doesn’t know anything.
OpenAI is acquiring io, the device startup that CEO Sam Altman and famed Apple designer Jony Ive have quietly been working on for two years, in an all-equity deal that values that startup at $6.5 billion, according to The Wall Street Journal. As part of the unusual deal announced Wednesday, Ive and his design firm, LoveFrom, will now lead creative and design work at OpenAI.
