Native advertising flips that dynamic. It lets you meet your audience in their space—with content that speaks to their specific needs, challenges, or aspirations—making the introduction feel natural, not forced.
Quality and quantity aren’t mutually exclusive. But how well you achieve each one depends on your budget, team resources, and priorities. We picture them as co-existing across four quadrants
It’s all what we call transactional content: We give customers something (maybe it’s helpful, maybe it’s not), and in return, we get their info (maybe they’re qualified, maybe they’re not).
Yes, I'm sure you have ChatGPT open in your browser to help you churn out emails and summarize those messy meeting notes, but are you using it to boost sales? To create better ads? To push your team forward?
Which came first: The brand or the top rankings? It’s an age-old question that’s resurfacing as smaller content publishers figure out how to be competitive in the search results.
Google says it wants to help smaller, independent creators to rank, but they need to differentiate somehow.
The arrival of non-human intelligence is a very big deal, says former Google CEO and chairman Eric Schmidt. In a wide-ranging interview with technologist Bilawal Sidhu, Schmidt makes the case that AI is wildly underhyped, as near-constant breakthroughs give rise to systems capable of doing even the most complex tasks on their own. He explores the staggering opportunities, sobering challenges and urgent risks of AI, showing why everyone will need to engage with this technology in order to remain relevant.
With the huge demand for more advanced martech tools, martech vendors are continuously introducing newer solutions that may appeal to their target market. You may feel tempted to add them all to your martech stack. But martech investments come with high costs—and the real question is: are all these investments worth their salt? How do you differentiate the ones that are?
Today, there’s a growing divide between enterprises that are adopting and getting value from the technology, and those that are struggling to scale projects or are hesitant to invest too quickly in new AI use cases.
A firm’s growth depends on acquiring new clients, even if the business climate constantly changes. Technical developments and changing consumer behavior will cause client acquisition and retention strategies to change around 2025. Businesses must use fresh strategies to effectively include possible clients in the face of these changes. Changing one’s approach, using data wisely, and staying one step ahead of industry changes are the key components of client acquisition.
Zoho has added deeper artificial intelligence and work orchestration capabilities to its CRM for Everyone CX platform, all powered by Zia, Zoho's AI engine.
The research also exposes a significant disconnect between executive perceptions and on-the-ground realities: 55% of executives believe their CRM is being used effectively, compared to just 27% of non-executives. Decision-making biases-such as prioritizing features over usability (40%), rushing the selection process (38%), and focusing on cost over functionality (32%), are leading to suboptimal CRM choices that undermine long-term value.
Brand awareness vs lead generation? It’s an age-old question for marketers. While the two marketing strategies have distinct goals, they are ultimately intertwined.
Wishful thinking doesn’t drive revenue. But for many marketing and revenue teams, that’s what traditional forecasting boils down to—a reverse-engineered number from the top down, with no real tie to what the funnel can support.
The integration of artificial intelligence (AI) into business processes has become a game-changer. This case study explores how Chooch.ai, a pioneering company in the field of computer vision, harnessed the power of AI and automation to build an effective sales funnel.
A well-maintained Customer Relationship Management (CRM) system is a beautiful thing. It’s the one place you, or anyone else in your organization, can expect to see a 360-degree view of your customer interactions, sales performance, and marketing insights that help improve engagement, boost sales, and make more informed decisions. Essentially, it’s the digital brain of your business.
We can all agree that email marketing is far from dead. However, the ‘one to many’ approach of email marketing is, quite rightly, on its last legs. Enter hyper-personalized email marketing—a strategy fit for 2025 that aims to generate higher open rates, increased engagement, and more conversions. This is the future of email marketing, and it’s time to embrace it.
Loyalty programs boost customer retention, but organizations must first convince customers to sign up. Marketers can incentivize referrals and use mobile apps to gain enrollment.
Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing.
I hope you find value in the newsletters and videos in the collection (and the 4 categories) and find it helpful to have this information assembled in one place. I'll return to publishing new content as soon as my schedule allows.
Feeling stuck or uninspired after writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.
Given the billions on social media, brands must be there, too. But a presence isn’t enough. Success needs a strategy. Learn how alignment, regulatory impact, employee advocacy, and AI all play a role.
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
We compiled a list of some of the biggest, most popular AI tools for marketers and small business owners available today. For each, we’ve outlined what the tool is and how it’s useful for you. We also included pros and cons with special attention to the practicalities, including the tech’s capabilities and the learning curve to get it running.
In any workplace, the ability to retain knowledge drives productivity and fosters innovation. Employees frequently encounter valuable insights and skills that, if not properly documented, may be lost when they leave the organization or change roles.
When you think “influencer,” LinkedIn might not be the first platform that comes to mind. But that’s quickly changing. Once considered a buttoned-up space for job updates and polite networking, LinkedIn has evolved into a vibrant content ecosystem, and a powerful space for thought leaders, industry experts, and creators to build influence.
You’ve got AI tools on your side. Cool.
But let’s get one thing straight: AI doesn’t make bad SDRs better. It makes lazy ones louder, and sharp ones faster.
Companies need to meet, engage, and support customers where they are – and today, that means being digital-first.
Digital Experience Platform (DXP) providers are giving organizations the tools to design, manage, and optimize digital experiences at scale.
They offer comprehensive platforms that package journey orchestration, content management, and various customer engagement tools.
SaaS marketing is evolving at a rapid pace, with brands shifting their focus from traditional growth tactics to more strategic, personalized approaches. The biggest change? A move toward use-case-led messaging that speaks directly to the customer’s desired outcomes.
Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.
