On the news the other day, I heard about an American sheep farmer renting his land to a fracking company. To the farmer, this is a simple and elegant solution to a financial problem. Sheep farming is not highly profitable, and the fracking company pays good money to lease the land. Fracking happens underground and doesn’t appear to have any effect on the sheep, who drink water from the local well. From the farmer’s perspective, fracking is a great deal, bringing in money without causing any noticeable impact or creating extra work.
Overall, 42.7% of our respondents said that AI tools now integrate well — or with only minor challenges — with their existing martech stack. Although we saw a significant difference between B2B vs. B2C companies, with 54% of B2B reporting easy integration compared to only 15.4% in B2C. (We note that this is an inversion of a prior stereotype of B2C companies being more advanced in martech than their B2B peers.)
AI is transforming enterprise operations — but only as fast as their data infrastructure allows. In a recent discussion moderated by Nebula.io’s Jon Krohn, Nexus Cognitive Cofounder and CEO Anu Jain and Acceldata CMO Mahesh Kumar explored how modern enterprises can lay the groundwork for scalable, AI-powered outcomes by simplifying data complexity, embracing observability, and moving toward a modular, cloud-agnostic future.
Most CEOs and founders have some sense of how Conversion Rate Optimization (CRO) might improve their business, but few truly understand the numbers and how profound the impact can be.
Last week ServiceNow held its annual Knowledge event for customers, partners, shareholders and employees....and for folks in the analyst community who attend a bunch of these types of conferences every year. Knowledge 25 brought pproximately 25,000 people to Las Vegas Vegas for the biggest Knowledge ever, according to ServiceNow CEO Bill McDermott.
Imagine waking up to find your name or business trending—for all the wrong reasons. A negative review goes viral. A misleading news article takes off. An old tweet resurfaces, igniting public outrage. Within minutes, your inbox is flooded, your phone won’t stop ringing, and your once-loyal customers are questioning everything they thought they knew about you.
At Puzzel, we’re thrilled to introduce our Virtual Agent Suite—a next-generation solution designed to elevate customer service with AI-powered automation. This suite of intelligent agents works across chat, email, and voice channels, helping you deliver faster, more personalised support while empowering your team to focus on high-value interactions.
On Tuesday, Apple unveiled a vision that seems to leap straight from the pages of science fiction: the prospect that users may one day control their devices using only brain signals. This announcement, which hints at the integration of brain implants with Apple’s ecosystem, marks a potentially transformative milestone not only for the company but for the broader field of human-computer interaction. As we stand on the cusp of this technological revolution, it is essential to examine the implications, feasibility, and potential impact of Apple’s foray into brain-computer interfaces (BCIs).
Brand has always mattered in B2B. However, in the past, it was easier to pretend it didn't. For years, marketers leaned on rational differentiators: better pricing, broader reach, deeper service levels, and white glove service for instance.
Andi Giri, CEO of Softsquare and veteran venture investor, brings decades of experience, from the early days of Y2K through today’s AI frontier, to show how transparent collaboration and strategic adaptability can earn genuine B2B credibility. By putting partners first, optimizing costs fairly, and co-creating solutions with clients, he lays out a practical roadmap for lasting loyalty.
A recent survey of more than 17,000 business users revealed that while 76% want to become AI experts, half are afraid to tell their boss about their AI use, worried that it might peg them as lazy or a cheater. What will help AI feel less like a taboo at work, and more like a team player? Salesforce’s Executive Vice President of Talent Growth & Development has some ideas.
AI priorities in the enterprise aren’t always fully understood. Technologies and investment can work together or conspire against each other in equal measure. The approach for IT leaders in South Africa, for instance, is to proceed with caution.
Buzzwords that are stretched to the point of being meaningless are as old as the tech industry itself. The top current one is “AI agent” and its variants, like “agentic.”
Technology teams are grappling with complexities and inefficiencies that are putting their goals further out of reach, according to an Ivanti report.
Published May 13, 2025
Marketing budgets have flatlined at 7.7% of overall company revenue, but paid media continues to dominate where marketing dollars are being spent. Marketing accounts for 30.6% of budgets or 2.4% of company revenue.
If I had to define what that implies, selling is about finding the proper angle that aligns the commercial use case on the client side with the internal product roadmap on the company’s side.
Think of your CRM system as the backbone of your business’s communication with customers. It holds crucial information about your target audience, potential clients, and ongoing operations. Accurate and up-to-date data can significantly boost marketing and sales efforts. Conversely, neglecting regular updates can turn your CRM into a chaotic mess, hindering your company’s growth goals.
The digital landscape is undergoing a transformation that is fundamentally changing how consumers find information and interact with brands. It's no longer the "next frontier," but very much the new frontier. Artificial Intelligence is reshaping search, and the implications for every brand are immediate and profound.
On Pipeline360’s marketing team, we drive pipeline growth by prioritizing data-driven insights, leveraging content and thought leadership, and ensuring tight alignment between sales and marketing. We also regularly spend time in market, meeting face-to-face with customers, focused on building and strengthening our relationships.
Ghost Martech is a growing class of marketing technologies that run beyond the visible, owned ecosystem of a brand. These are not your traditional CRM dashboards or analytics reports neatly connected to the output of your marketing team. These are personalizing engines housed in outside markets. Recommendation tools driven by artificial intelligence, you omitted. Affordable networks, you hardly have control. And white-labeled ad distribution methods deliver your offerings without ever seeing your name.
In the dynamic world of business, managing brand perception is a critical task. It is the compass that guides consumer behavior and, ultimately, the success of a brand. However, in today’s data-driven era, traditional methods are no longer sufficient. The key to effective brand perception management now lies in leveraging data. Data-driven strategies provide actionable insights into consumer behavior, enabling brands to tailor their strategies accordingly.
Digital assistants have revolutionized the marketing technology landscape. Their development has propelled smart customer interactions and enabled companies to attain seamless, omnichannel engagement. These intelligent tools are transforming the way companies interact with customers, combining automation with personalization. Let’s examine this change and its effects.
Marketing can make the difference between a jam-packed event and an empty venue. A stellar promotional campaign helps create hype and attract a flock of excited attendees.
At its April 2025 Innovation Summit last week, Workday shared its 20th birthday with a large group of industry analysts. At the event, Workday introduced two new top executives, Chief Commercial Officer Rob Enslin and President of Product and Technology Gerrit Kazmaier. Together with Co-Founder and Executive Chair Aneel Bhusri, CEO Carl Eschenbach, and a bevy of other leaders, Workday detailed its plans to move beyond generative AI to a comprehensive AI strategy focused on integrating agentic AI deeply into its HCM and Financials platform.
Zoho CRM for Everyone is now generally available to global businesses.
The offering extends access to the CRM, so different departments can view customer data, collaborate, and launch shared workflows from a central platform.
At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders. ServiceNow’s strategic move occurs as businesses navigate increasingly complex customer journeys and face demands shaped by empowered customers.
