Choosing the right CRM software can be daunting for organizations. These seven steps and best practices ensure the search, adoption and deployment processes go smoothly.
A sobering statistic continues to haunt the business world: according to McKinsey research, nearly 70% of digital transformations fail to deliver their intended outcomes. Despite billions invested in technology initiatives, organisations struggle to realise meaningful business value. The culprit? A persistent tendency to begin transformation efforts with technological solutions rather than clearly defined customer or business problems.
In basic terms, Agentic AI refers to artificial intelligence systems that can act on their own. Unlike traditional AI systems that simply follow human instructions, agentic AI systems can make decisions and take actions on their own. They don’t just react to inputs; they can set their own goals and figure out how to achieve them. Think of them as AI “agents” that can operate independently and carry out tasks without needing constant guidance from humans.
Personas are fictional characters that are created to represent ideal prospects or actual customers based on needs, pain points, problems to be solved, jobs to be done, preferences, expectations, goals, and more. Personas are research based, created by starting with customer interviews and then fine tuning with validation surveys.
Establishing, nurturing, and maintaining fantastic relationships with your prospects and clients is one of those critical items. Business relationships mustn’t be left to luck and chance. In short, they must be systemized.
Most salespeople reach the end of their pitch and assume it’s time to propose and close. But just because they reached “the end” doesn’t mean their prospect arrived at the same place at the same time. Some prospects arrive earlier and salespeople miss the signs. From that point forward, every word can potentially help to unsell the prospect. Could anything positive possibly come from that?
What’s the real difference between brands that scale successfully and those that fail? According to Michael Duda, it’s not about having the slickest marketing or the flashiest campaigns; it’s about a near-obsessive focus on the customer experience.
There is no silver bullet in SaaS marketing, no one-size-fits-all fix. To be successful, you need to stay nimble and invest in the right things in this ever-changing AI era. That isn’t an easy thing to do, especially when what worked yesterday may not work today (and many marketing teams are working with fewer resources). But if you deploy the right mix of SaaS marketing strategies, you can improve your results and level up your entire operation.
A public company changing its ticker symbol to $GTM (today!!) is more than a rebrand—it's a signal that go-to-market has become a permanent fixture in the modern business strategy playbook.
Let’s Slay a myth right out the gate: Sales isn’t about spitting stats, spewing specs, or reciting product features like a robot with a caffeine addiction.Real salespeople? They Slay with stories.
But here’s the problem: most reps don’t experience that as support. They experience it as micromanagement. And for good, self-driven salespeople — the kind every company wants to keep — micromanagement doesn’t just frustrate them. It stifles them.
Creating truly differentiated positioning for your brand isn’t easy.
It requires a deep understanding of your customers and competitive market, and then aligning that with the unique strengths of your products, services, and operations.
Enterprise marketing analytics allows you to gather data about your marketing endeavors and measure their effectiveness. You can use the insights you gain to demonstrate your campaign’s value and make necessary improvements.
This isn't some future trend to watch from the sidelines; it's happening right now, and it's impacting your potential reach. Engines like ChatGPT and Google's AI-generated answers aren't just novelties anymore—they're becoming the default.
"It’s very difficult to measure how much someone trusts you or believes in your abilities. So in every conversation, forget everything that has to do with the business, and try to understand and focus on who that person is." - German Ramirez
By checking out what your competitors are doing well and where they fall short, you can find opportunities in the market and create a unique selling point that really clicks with your audience.
Looking to understand the impact of Salesloft on your revenue organization? The newly released Forrester Total Economic Impact™ (TEI) study delivers a data-backed answer.
Without an audience that trusts and engages with you, you’d have nobody to share your content with. But building trust takes time. Luckily, there’s a simple solution—email marketing.
The fundamental objective of RevOps is to streamline, automate, and optimize end-to-end revenue processes, which in turn, fosters greater alignment and operational efficiency within a business.
Struggling to get your B2B tech brand noticed on social media? You're not alone. Navigating the social landscape can feel like trying to debug someone else's code—it’s tricky, especially when B2B buyers face challenges in finding reliable product recommendations due to the prevalence of biased reviews online.
My career didn't begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment.
But here’s what most founders miss: Early-stage growth isn’t supposed to be resourced like a high-stage company. You’re not there yet, and that’s a good thing. Because when you approach your constraints the right way, they stop being obstacles and start becoming assets.
