Marina Devalia discusses the importance of revenue-driven and customer-centric marketing. She emphasizes the need for marketers to be brave and assertive in decision-making. She also highlights the company's importance as an industry innovator in improving the sales process. She suggests engaging customers and industry experts in producing thought leadership content and creating peer-to-peer engagement and education opportunities.
Disruptive forces dictate the need for speed when it comes to key digital initiatives. Here’s how IT leaders are overhauling strategies and processes to streamline IT for quicker success.
Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand's reputation, credibility and business goals.
Marketers have been sold a dream: Collect more data, and you’ll get better insights to make smarter decisions.
We all chased big data, embraced digital transformation, and invested in AI-powered analytics in the hopes that the elusive 360-degree view of each customer would finally materialize.
AI-driven virtual agents, including chatbots and voice assistants, are increasingly integral to customer service operations. Organizations leverage these technologies aiming for efficiency, cost reductions, and enhanced customer experiences. However, despite notable advancements, AI remains significantly constrained by several technological, ethical, and customer preference factors. This detailed analysis explores the current limitations that prevent AI agents from fully replacing human operators in contact centers, supported by practical examples from industry leaders across sectors, revealing why human involvement remains indispensable.
Forget the AI vs. human debate—it’s a false choice. The real future of customer success isn’t about replacing people with AI, but about figuring out how AI and humans work in sync to deliver faster, smarter, and more personalized experiences. In the past several months, I haven’t had a single conversation with a customer or colleague who is looking at AI to merely cut headcount.
Customer data projects don’t fail because you picked the wrong tech. They fail because of misalignment, execution roadblocks, and lack of adoption. The good news? These are fixable.
Register for our free live webinar with Ryan Allis sharing our top 7 growth techniques for 2025 and explaining the upcoming 2025 B2B SaaS Growth Program. All registrations receive the recording.
In today’s world, consumers are tired of the overly polished, too-perfect marketing messages that flood their screens every single day. What they really want is something real, something genuine. The need for authenticity from businesses has never been higher.
Summer ‘25 is almost here, and things are heating up in the Salesforce world. The upcoming release is just around the corner, bringing a fresh batch of exciting features and updates that are set to make our experiences even better.
