We want to help you make an informed choice when going through the process of choosing an AI content creator. Read on as we discuss important things to consider.
From actionable insights to enhancing productivity and scaling personalization, explore key takeaways from Adobe Summit that will redefine your marketing approach
Marketing and digital teams are well-versed in the challenges of balancing ambitious goals with finite resources. Whether you’re working with shrinking budgets, a lean team, or both, finding ways to do more with less is a skill every marketer has to master.
The Forrester Wave™: Customer Relationship Management Software, Q1 2025, our latest evaluation of CRM providers, shows a market on the cusp of change. Agentic AI reshapes the value of CRM as we know it. Looking a decade or more into the future, the landscape of front-office jobs will likely be significantly transformed.
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
For marketing executives, the professional landscape changed dramatically when generative artificial intelligence (gen AI) emerged. Using AI has rapidly evolved from an esoteric skill confined to data science and digital media teams into a technology marketers can access directly. Gen AI tools that answer queries from simple text or voice prompts have enabled a new wave of automation.
While Salesforce continues to dominate the traditional CRM market as it’s done for the past 20 years, newcomer Google Cloud is helping to redraw CRM’s borders with new AI-centric solutions that address new customer opportunities for what is becoming a profoundly different global marketplace.
If something doesn’t feel right, it isn’t. Your gut instinct can be a powerful tool, honed through years of experience and countless observations. However, this wisdom comes with a health warning: Don’t let your gut feeling and industry experience blind you. It’s about using and trusting your gut.
Companies today operate in an environment where they are both blessed and cursed by the proliferation of channels and tools for creating and disseminating content to their audiences. Blessed because the sheer number of opportunities means that they can more precisely target their messages than ever before. Cursed because these opportunities can be, and often are, overwhelming.
The term “customer experience” is searched over a million times a month worldwide, according to Google. A cursory search on Amazon for books brings back more than 6,000 titles on the topic. We’ve even seen the conversation take on a whole different nuance as technology providers argue about who buys, who operates, and who controls customer experience (CX). Is it marketing…but perhaps they own the strategy while service leadership owns technology because they own the conversation? Then what about commerce? Do they control the experience journey while sales owns the transactional systems?
Moz founder Rand Fishkin calls conversion rate optimization (CRO) “the most important marketing activity.” But many companies still don’t appreciate the economic multipliers that make it so surprisingly profitable. In this article, you’ll discover the three benefits of CRO that can drive your company into an economic “virtuous circle” of growth.
In this article, you’ll learn some techniques to turn visitors into raving fans who love your company, spend a lot, and tell their friends to do the same.
Analyst Take: Like most of its competitors, Zendesk is banking on generative AI and agentic AI to make the company’s offerings more powerful, efficient, and easy to use. The release of its new Resolution Platform is evidence that the company is fully leaning into AI as a core enabling technology to drive successful resolutions, whether through a self-service AI agentic strategy or as an assistive technology designed to enable and empower human customer support agents.
The emphasis on driving resolutions dovetails with the company’s goal of transitioning its customer base from a traditional seat license-based pricing model to an outcome-based model. Under this approach, customers will only be charged if the company’s technology can resolve a customer’s issue without requiring a human to intervene.
Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade.
Most go-to-market strategies fail not because of poor planning, but because of poor orchestration between teams. This blog breaks down why cross-functional alignment is critical to executing GTM plans successfully—and how disjointed efforts across marketing, sales, product, and customer success can create friction that stalls growth. Walk away with a clear picture of what GTM orchestration looks like in practice and gain the tactical steps to build it into your revenue engine.
A fundamental step towards business success is thoroughly understanding your customer's end-to-end journey. By visually outlining this journey, organizations can unite teams around the customer and identify crucial revenue opportunities. However, this process often uncovers a critical issue: fragmented data and disconnected systems across various customer touchpoints.
Sales is the lifeblood of your business. Without it, no other role or department can exist. Keeping your sales team motivated to hit its numbers puts your company in a position for continued growth and opens up opportunities for all other employees. Motivation is often perceived as a fleeting state of mind – fluctuating for each individual based on circumstances both within and outside their control.
For nearly a decade, we’ve studied how B2B buyers research technology products and how vendors adapt to their shifts in behavior and preferences. Years of market research reveal a persistent gap between what buyers seek and how vendors engage and a lag in how quickly vendors react to change, especially with disruptive changes.
In content marketing, empathy is more than just a buzzword — it’s a strategic tool that allows you to create content that genuinely resonates with your audience.
Rather than churning out generic content, empathetic ideation helps you dig deeper, so your words connect with your audience’s feelings and needs.
You’ve probably heard the term “AI agent” showing up everywhere- product launches, conference talks, investor decks, and even internal roadmaps. It’s the kind of phrase that sounds futuristic enough to stick but vague enough to invite skepticism. Are we talking about chatbots with ambition? Self-improving workflows? Autonomy with an API key?
Let’s clarify what agents actually are, where the hype is coming from, and what parts of this shift are real.
One of the major mistakes in business, which can turn out to be quite expensive, is to confuse strategy with tactics, or even worse, grand strategy for strategy.
Did you know that an astounding 80% of sales require at least five follow-ups? It’s a staggering statistic that reveals the untapped potential hiding in the art of follow-ups. Jon Weberg has a belief that almost no one does it right. Meaning that almost nobody follows up with their potential customers correctly. Tune in as Jon unveils his groundbreaking approach to revolutionizing your follow-up game. From mastering email strategies to unlocking the science behind timing and personalization, get ready to uncover the secrets that will elevate your sales success.
