While it’s not a groundbreaking discovery, it’s a fundamental truth so many of us often overlook. Shane Parrish of Farnam Street captures it best when he says, “You don’t need more time. You need more focus.”
Too many field sales companies waste time and resources with prospects that aren’t going to buy. DataGrid AI identifies your ideal customer, shows them on the map, and provides their information so you can contact them quickly and effectively.
Most sales managers think they are coaching more than they actually are. And most salespeople feel less coached than their managers think they should. Meanwhile, most sales organizations struggle to gain traction on performance improvements.
When it comes to paid advertising, there are several metrics that marketers need to assess to determine whether a campaign is truly profitable. This is where Return On Ad Spend (ROAS) comes in.
Not every lead that enters your CRM is ready to buy. The awareness stage is when potential customers first interact with your brand, but some leads demonstrate stronger intent than others. Identifying high-intent leads early helps businesses focus on the prospects most likely to convert—saving time and improving sales efficiency.
Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay competitive in a digital-first world, leveraging automation tools has become essential for streamlining processes and delivering personalized experiences. It’s not just about saving time—it’s about creating smarter, data-driven strategies that resonate with audiences.
Generative AI doesn’t suit every problem. Use these guidelines to decide between predictive AI — machine learning and deep learning tools — and generative AI.
While AI’s potential is massive, many SMBs feel like they’re playing catch-up. It’s not that they don’t see the value; it’s that they don’t know where to start.
From the pandemic and the great resignation, to geopolitical unrest, tariff wars, and recessionary fears, businesses continue to deal with all manner of operational turbulence. And while change is constant, the frequency with which adverse conditions present themselves these days shows no signs of slowing down. Indeed, adversity is here to stay.
As the impact of generative AI continues to grow in the corporate world, one of the first questions on many organizations' agendas is: “How can we develop our own ChatGPT?” This interest and excitement are entirely understandable. However, to position the technology strategically, the right question must be asked: Does this solution truly serve my organization’s actual needs?
Marketing automation isn’t just about deploying technology; it's about ensuring that strategy and execution are in sync across various roles within a company. The chief marketing officer (CMO) sets the overarching vision, marketing directors develop strategic plans, and marketing managers handle the daily tasks. Each role participates in turning ideas into actions that deliver real results.
Artificial intelligence (AI) in customer service provides businesses with workflow automation and intelligent tools to streamline and expedite customer outreach. AI tools like chatbots, data enrichment, and intelligent routing enable customer service teams to speed up case resolutions and personalize service supported by data insights. This article explains ways customer service teams can use AI to effectively drive customer connections, tailor buyer experience, provide proactive solutions, and improve business operations, along with usage examples.
I've come across lots of email A/B testing tools in my career. Some are good. Most don't deliver on the reasons why you test in the first place: to get meaningful insights you can use to learn more about your customers, improve your messaging, and spend your marketing budgets wisely.
To improve sales performance, sales professionals need access to the right strategies and tools. When your reps feel empowered and prepared, they’re more productive, motivated, and better at closing deals.
Neglecting email list hygiene can lead to low open rates, high bounce rates, and even the risk of getting blacklisted by email providers. On the flip side, a clean email list means better engagement, higher ROI, and a more impactful marketing strategy overall.
Combine two best-in-class products in one platform: Combine free, self-serve access to enhanced website visitor identification of US-based web traffic—powered by Vector—with Common Room’s existing offering to get the industry-leading solution in website visitor identification.
As AI transforms product marketing, sales enablement and competitive intelligence (among everything else), there's new tools and technologies popping up constantly. It's difficult to keep up with what AI tools product marketers should invest in for their go-to-market efforts.
Let’s face it—marketing in 2025 feels like a whirlwind. AI tools are everywhere. They're writing copy, designing graphics, analyzing data, and sliding into your inbox with “game-changing” promises daily.
But here’s the real talk: just because you can automate everything doesn’t mean you should.
Unlike brick-and-mortar stores, online businesses have access to a wealth of tools, data, and insights that can help business owners glean trends and measure performance.
Marketing technology has always relied on data to predict and influence consumer behaviors. However, modern brands are venturing beyond basic analytics to tap into subconscious motivators.
This paradigm shift toward deeper insights is reshaping martech in profound ways, blending behavioral signals with predictive psychology to create what many experts now call sentient segments. This blog explores how this transformation is unfolding and why it matters.
For enterprise IT leaders charting their AI strategy, the report offers critical insights into model performance, investment trends, implementation challenges and competitive dynamics reshaping the technology landscape.
Here are five key takeaways for enterprise IT leaders from the AI Index.
Effective risk management is a top priority for every CIO. Following a few fundamental rules will help ensure your IT strategy aligns with the organization’s risk appetite.
Creative thinkers thrive where curiosity meets defiance. They don’t just gather knowledge—they challenge it. They do not break rules for no reason, but they refuse to follow them blindly. This mix of deep thinking and bold action leads to new ideas, movements, and industries. It reshapes how people see the world.
Yuval Harari, in latest book, “Nexus,” believes that AI endangers the utopian dream of unbridled license that has long been the goal of countless revolutionaries on the left and libertarian anarchists on the right.
Today, we’re talking about search intent and the ‘true’ customer journey. You see, most people miss this part, and they miss out on a gold mine. Once you can work out *how* people search for something, you can work out how to optimize your website for that.
