Your website isn’t just for human visitors anymore.
AI is already visiting your website.
But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible?
Customer care leaders are navigating a transformative period characterized by the integration of artificial intelligence (AI) technologies, shifting consumer behaviors, and evolving operational priorities. This time represents a blend of challenges and opportunities, with the landscape of customer interactions undergoing significant changes. There are several ways that customer care leaders can get ahead of the curve.
After helping hundreds of founders turn podcasts into client acquisition machines, I've refined a complete system that works for any business - with AI tools at every step to overcome common obstacles.
In email marketing, ensuring that your messages actually reach the inbox is paramount. However, no matter how much time you spend perfecting your subject lines, content, and design, if your emails aren’t getting delivered, it’s a serious problem.
SaaS sprawl refers to the uncontrolled proliferation of Software as a Service (SaaS) apps within an organization. Often occurring when various departments or individual employees independently adopt and use SaaS applications to fulfill specific needs or tasks, without centralized oversight or management. As a result, organizations can find themselves with a disorganized and fragmented collection of SaaS tools, leading to decreased efficiency, security vulnerabilities, and increased costs. All of which impact the bottom line.
Most people want to be liked. More importantly, they see it providing professional benefits. Salespeople are no different. While likability can be a huge plus in sales, it’s not the only reason buyers buy. Today, with tighter budgets and multiple decision makers, there’s much more to it. Buyers buy whether they like the seller or not.
There are a lot of studies and demos that show how large language models (LLMs) can perform impressive tasks. While there is no one-size-fits-all approach, we’ve tried to create a set of guidelines that will help you better steer your way around all the innovation and confusion surrounding LLMs.
Tracking revenue recognition in Salesforce is a powerful capability that delivers many benefits.
That's especially true if your opportunity revenue accrues over time.
In the world of sales, there's a critical difference between a team that merely survives and one that consistently thrives. If you've ever watched a championship golf tournament, you've witnessed the quiet moments between shots when the caddie and golfer huddle together. That conversation? Pure coaching gold. The caddie isn't swinging the club, but their guidance often makes the difference between a bogey and a birdie. The same dynamic plays out in sales organizations every day.
I've always considered myself an enthusiastic early adopter, embracing new technology with unbridled passion. This was true with marketing automation, advanced personalization, and analytics of all kinds. So, when large language models (LLMs) became a thing, I quickly jumped on the bandwagon.
At first, the results were underwhelming. But gradually, as with most innovations, they improved. By the time ChatGPT 4.o came online, I was smitten.
Derek Cabrera, co-author of Systems Thinking Made Simple, recently said something that opened up a new insight for me. The topic was the RDS Barbell, which is a way of visualizing and naming relationships between parts of a system, and he said: “Nature hides its secrets in relationships.”
You wouldn’t draw up the blueprint for an addition to your home, or a new kitchen yourself. An architect would be required. Similarly, you should not waste time attempting to customize your sales process and sales scorecard because unless you have done this a hundred times or more, you will fail to meet sales best practices while missing nuances that are game changers for your company. Every milestone, inside every stage is purposely placed and sequenced so that the sales process builds upon itself. The biggest mistake I see, from even the best homegrown DIY sales processes is that companies get the sequence wrong and when the sequence is wrong, the process becomes hit or miss, isn’t repeatable, and fails to be predictable.
“Everyone’s talking about AI and what it can do; no one’s seen it work yet. Because it doesn’t yet work in all the ways that it will,” he told Amie Larter, CEO of Inside Retail’s publisher Octomedia, in a podcast recorded during Shopify in Las Vegas last week.
You might be running a startup and spend hours each day replying to customer queries, tracking orders, and manually following up on leads, but eventually burn out. AI CRM Tools are your savior and can transform your way of working. Replies become instant, customer needs are now predicted before they are voiced, and sales can nearly double.
In today’s business world, the combination of AI-driven sales tools is the more intelligent choice.
The proliferation of generative AI has ushered in a new era of marketing automation, and AI agents are at the forefront of this transformation. From embedded copilots that analyze spreadsheets to autonomous agents that track customer behavior, answer questions, or automate marketing tasks, AI agents are shaping and reshaping how forward-thinking organizations understand and act on their marketing information.
In the ever-evolving world of B2B marketing, staying ahead of the competition means adapting to the latest trends and technologies. One of the most transformative forces in this landscape is Artificial Intelligence (AI). From personalized customer experiences to predictive analytics, AI is no longer just a buzzword—it is reshaping how businesses operate, engage with customers, and drive growth. As we look towards the future, understanding AI’s potential in B2B marketing becomes essential for marketers seeking efficiency, effectiveness, and innovation.
