Disconnected data leads to wasted spending, inaccurate reporting and missed opportunities to drive growth, optimize performance and maximize ROI. Gartner estimates that 70% of data in companies is wasted because of segmented poor quality or silos. Poor data quality alone costs organizations an average of $12.9 million annually. Marketing teams must break down data silos and unify their insights to stay competitive.
Marketing today thrives on data, yet the sheer volume often overwhelms rather than empowers. Data minimalism in martech offers a fresh approach, focusing on efficiency and precision to enhance outcomes. This approach challenges the long-held belief that more data always leads to better marketing outcomes. As brands grapple with data overload and stricter privacy regulations, the concept of doing more with less is gaining traction. Let’s explore how this shift is reshaping the MarTech landscape and driving smarter marketing decisions.
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. Understanding that audience is the first step toward crafting personalized messaging and delivering it in a way that encourages engagement. Using behavioral targeting, you can use a consumer’s online behavior to make more meaningful connections and get better results.
It seems that everyone can build an AI product in a weekend. But how do you build a company that lasts? Well, you first need to give yourself a fighting chance by shaping a story that stands out and gives people a reason to believe. As Ben Parr (co-founder of Octane AI and Theory Forge Ventures) puts it, it all comes down to your brand.
Martech is going from being complicated to being complex.
Those two words sound like synonyms. But here we mean them as technical concepts that are fundamentally different from each other. To explain this distinction and what it means for the future of marketing operations, we want to use the Cynefin framework.
Launching your first app is a crucial business move. But its success in today’s competitive market depends on two key goals: driving downloads and keeping users hooked.
With 2.87 million apps on Google Play and 1.96 million on the Apple App Store, standing out is no small feat.
Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked fundamentally different questions. Not “Can AI make this faster?” but “What becomes possible now that wasn’t before?”
These are the same techniques that we teach you (and your marketing team) step-by-step how to implement during the B2B SaaS Growth Program.
We give away the knowledge for free on this webinar — knowing the hard part is the implementation — which we are here to help you with (if desired) through our sixteen week Done-With-You B2B SaaS Growth Program starting May 22, 2025.
While sales teams debate which email templates convert best, artificial intelligence has already rendered the entire conversation obsolete. AI fundamentally transforms how pipeline generation works at its core.
AI agents are gaining traction for one big reason: They deliver tangible results. When you automate repetitive tasks, surface real-time insights, and improve customer interactions, businesses can operate faster and smarter.
The grain of truth lies in the potential change of the way that business and other applications actually are built. When I look at ERP and CRM systems, I see software stacks that often are twenty years old, or even older. Look at S/4HANA. It still has a lot of R/3 inside although there are many new parts. Or Salesforce, which essentially dates back to the early noughts. SugarCRM has a fairly old core, too, even posterchild Zoho has software that dates back twenty years. The list goes on and on. Essentially, all these systems have morphed from fairly specialized solutions into monolithic giants.
It’s funny how we all come in with the right intentions. Sales wants to close the right deals. Delivery wants to implement cleanly. Support wants to help. But somewhere along the line, the hand-offs get clunky, and the customer gets passed from one team to the next like a baton—without anyone keeping an eye on where the race is headed.
AI marketing trends constantly evolve, with innovative technologies reshaping customer interactions and advertising strategies. Here are ten transformative AI marketing trends that are defining the future of the industry.
In our latest Personalized Community event, we dove deep into what it really takes to run faster, smarter, and more personalized marketing in an AI-powered world.
Organizations are beginning to create the structures and processes that lead to meaningful value from gen AI. While still in early days, companies are redesigning workflows, elevating governance, and mitigating more risks.
I believe it’s because planning provides the illusion of control. It gives us comfort, letting us believe we've got the future figured out – all wrapped neatly with market data and dashboards. But when complexity hits, detailed plans crumble under that pressure.
Email subject lines are the most important part of any email you send. That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam.
This blog will discuss email subject lines, their importance, email subject line best practices, and what to avoid while creating one.
Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, cross-functional teams, and product-based approaches to deliver.
I’m going to show you two things. First is Agentforce. We’ve evolved from chatbots to copilots, and now we’re entering the era of agentic, autonomous digital labor.
It's a hard concept to grasp, so we’ve prepared a couple of demos to help explain what Agentforce is and how it drives digital labor. Second, we’re introducing our Agentic Maturity Model.
Questions flow from curiosity. If we want to live and love the questions of our lives—How to live a life of purpose? Who am I in the aftermath of a big change or transition? What kind of person do I want to become as I grow older?—we must first ask them into conscious existence.
Zeynep Inanoglu Ozdemir, chief marketing officer at Atlassian, discusses the role marketing plays in engaging, nurturing, and expanding product growth.
The sales and marketing relationship is no doubt evolving. But saying it’s easier now would be false. Roles are blurring. Tools are altering how we do GTM. Pipeline and revenue targets have (mostly) replaced MQL targets. This requires an update in how you work together too—and many teams aren’t investing enough time here.
David Karel, Former CMO at Crunchtime, discusses the decline of traditional B2B marketing strategies. He emphasizes the evolution of storytelling, the importance of resonant content, and the transformative role of AI in creating engaging and meaningful audience interactions.
As Microsoft Teams cements its place in the modern workplace, more contact centers are considering Teams-based integration to drive collaboration, reduce costs, and simplify operations. But with dozens of options out there, how do you choose the right solution?
