The LinkedIn algorithm isn't broken. It's just protecting people from boring content.
In 14 months, I've generated nearly 300M views by understanding one important truth: viral content follows patterns.
In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We explore how to create synthetic personas—AI-powered customer models that give honest, detailed feedback. This isn’t just about tech. It’s about using smart tools to better understand your audience, improve your message, and grow your brand. If you’ve ever wondered how to get ahead in digital marketing with AI, this episode will show you how.
While marketers obsess over storytelling, sales teams seem less infatuated. If you look at sales training (and sales folk do a LOT more formal training than marketers do), you will see a focus on negotiation skills, building empathy with a buyer, handling objections, and closing. What rarely makes the list? Storytelling.
Startup founders obsess over disruptive innovation.
VCs look for startups that promise disruptive innovation.
Yet, ironically, customers are the only ones who neither want nor need disruption.
Coaching your sales team for success starts with the math. The details in the numbers will help you help your people succeed. Ask yourself, "What numbers must my team submit?" and then break it down per advisor.
Every marketer has a hefty responsibility: Find new prospects, personalize messaging, and ultimately, align with sales to grow the business.
However, quantifying the success of any marketing campaign can be difficult without a point of reference. That’s why key performance indicators (KPIs) matter.
If you’re running a small business—maybe even a really small one—it can feel like marketing is something only the big companies have time or budget for. But the truth is that email marketing is one of the most powerful (and affordable) tools you’ve got. It helps you build real relationships, drive repeat business, and grow sustainably even with a team of one.
It’s fair to say that sales has largely always been a human game.
However, in recent years, AI has made a huge dent in various enterprise sales processes, from lead scoring and qualification to data entry and follow-ups.
Growth at the enterprise level is a different game. The stakes are higher, the sales cycles are longer, and precision is non-negotiable. Enterprise teams need data that is not just comprehensive but also accurate, real-time, and actionable.
Your website is like a bustling store in a crowded marketplace. Visitors walk in, look around, and some even linger on certain pages. But here’s the problem you have no idea who they are or what they want.
High-quality customer service is required for any business to succeed. It helps in retaining existing customers while attracting new ones through positive word-of-mouth.
20% of Sales is the customer facing time. 80% of Sales (especially in SaaS) is what you do in-between. Isn’t that crazy? When a mentor taught me this important reality, it blew my mind.
This is when we started to embrace defining our sales methodology. What is the most important aspect of your sales methodology? Sales Pipeline Management. On today’s Unstoppable Sunday episode, I’m going to dig into the 3 key principles I’ve learned in my own Founder-led sales journey having closed millions of dollars of ARR.
In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each customer’s inbox, marketers need to do everything they can to ensure their email marketing efforts pay off.
Tariffs were almost certainly the flavor of the week over the last period. These taxes on imported goods are sending shockwaves through markets, upending pricing strategies, shaking consumer confidence and altering competitive dynamics. For marketers, I think we’re all facing an increasingly chaotic environment where more questions will be asked of marketing spend and decision-making than ever.
