Elevate your email marketing game using eight tried-and-tested customer loyalty email examples. Learn from top brands to nurture strong connections, boost retention, and expand your audience.
What is really going on? If we knew, many decisions would be different because we increasingly filter out reality from our mindset, in a similar way that people in love only see things “through rose-colored glasses.” That isn’t reality; it’s a filter they have placed on everything they’re viewing.
AI for online sales prospecting and automation isn't a magic wand. To be successful with AI, you need to learn when to use it (hint: for chunks of emails, not full emails!) and how to prompt well. That's what we'll focus on in this guide.
Marva Bailer, CEO of Qualaix, shares invaluable insights from her experiences handling billion-dollar quotas. From understanding the importance of scale and ecosystems to embracing shared values and expanding career opportunities, she discusses how these key lessons can drive success in today’s dynamic business landscape.
Startups are trying to blitzscale and become Unicorns while the market around is falling apart. In the last 18 months, numerous erstwhile Unicorns have stopped growing and started failing.
Common Room is building a comprehensive platform—from signals to scoring to AI SDR workflows—for teams to run a modern go-to-market motion, without stitching together a dozen point solutions.
ZoomInfo’s State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams — and the roadblocks for further AI innovation.
Artificial intelligence promises significant benefits, yet adoption remains a huge hurdle for many organizations. In fact, Gartner found that 85% of AI projects fail to deliver on their initial promises. Clear friction points arise in AI implementations across industries.
One of the most immediate benefits of clean data is its ability to help control marketing expenses. When your data is accurate and up-to-date, you’re not wasting resources targeting outdated leads or pursuing contacts who are no longer relevant. Think about it—how many mailers and calls has your sales and service team made to past buyers who no longer even have the original vehicle they purchased? Clean data ensures your marketing efforts are laser-focused, reducing ad spend while improving ROI. This precision allows businesses to stretch their budgets further, enabling them to reinvest savings into other strategic areas.
Intent signals are digital breadcrumbs left by potential buyers as they engage with online content, conduct research, and interact with various touchpoints. These signals help marketers identify individuals and accounts that are actively exploring solutions relevant to their business needs. However, intent signals are often misunderstood and misapplied, leading to ineffective targeting and missed opportunities.
BNPL apps allow users to make purchases and pay for them in installments over time, rather than paying the full amount upfront. Prominent players in the space include Klarna, Afterpay, Affirm, and Zip
In today’s economic environment, financial agility isn’t a luxury—it’s a necessity. Small and medium businesses (SMBs) are navigating high inflation, recession worries, talent shortages, and cybersecurity threats, all while striving to grow revenue and build financial resilience. So how are they doing it?
Disconnected data leads to wasted spending, inaccurate reporting and missed opportunities to drive growth, optimize performance and maximize ROI. Gartner estimates that 70% of data in companies is wasted because of segmented poor quality or silos. Poor data quality alone costs organizations an average of $12.9 million annually. Marketing teams must break down data silos and unify their insights to stay competitive.
In the realm of B2B marketing, one of the most effective tools for engaging the audience, establishing industry authority, and driving lead generation are whitepapers. Whitepapers work like comprehensive documents that are informational sources or strategic assets. It enhances the marketing efforts of the company.
You’re Not Losing to a Better Product. You’re Losing to a Better Perception. We like to believe that customers are rational. They think in straight lines. But in the real world? They zigzag. They don’t want what they say they want. And they don’t buy what they think they buy. And they don’t switch because of what you think is a “better product.”
In this short session, we’ll dive into one key area from our 25 Marketing Activities - Vision & Objectives to help you fine-tune your strategy. Whether you're looking to identify gaps, benchmark against competitors, or uncover new opportunities, this quick session will give you actionable insights to improve your digital marketing performance. Stay tuned for practical tips you can implement right away!
Influencer marketing has become a powerful force—reshaping how consumers discover and engage with brands. But as it has gone mainstream, many companies are seeing unclear or disappointing results. The question now is how to create campaigns that break through the noise in an increasingly crowded influencer landscape and make visible impact at scale.
A roundup of the 15 most insightful, real-world quotes from standout CRM marketers—revealing what it truly takes to thrive in the era of Positionless Marketing
"Buyer enablement is selling your product inside the buyer decision committee as if you're already in it. You need to sell not to your champion, but to other people who have doubts.” - Stefan Repin
The ServiceNow team is raising the bar by innovating on our own platform, taking an end-to-end agentic AI-first approach to running our business. We see this in a 16x improvement from lead-to-sale conversion & an over 86% deflection of the soul-crushing work people used to do themselves.
Marketing is the part of running a business that makes most solopreneurs want to cry, quit, or go back to a normal job with free snacks and health insurance.
