Instead of clicking through search results, users are getting full answers directly from AI. And that’s a big deal for SEO—because AI doesn’t think like traditional Google algos.
For marketers, I think we’re all facing an increasingly chaotic environment where more questions will be asked of marketing spend and decision-making than ever.
According to recent research, a growing number of companies have implemented ABM strategies and report superior ROI compared to traditional marketing approaches. This new report explores how your organization can leverage AI, hyper-personalization, and cross-functional alignment to maximize ABM success.
The combination of AI with process mining is becoming a foundational technology for digital transformation, improved automation and more robust operations.
Search for “generative AI in ecommerce,” and the volume of articles, research, and predictions makes it clear: Brands can’t afford to ignore the impact of generative artificial intelligence (GenAI).
Visual content has become an indispensable tool for capturing audience attention and driving engagement in our fast-paced digital world. As consumers encounter information from countless sources, the ability of compelling visuals to stand out and leave a lasting impression cannot be underestimated. For businesses aiming to distinguish themselves in competitive markets, developing a strong visual content strategy has become a necessity.
Buyers are cautious, especially in B2B. Sales cycles are slower. Buying committees are growing. Budgets are shrinking. Combined, that not only makes landing new customers harder, but also ups the ante on keeping them. If customers aren’t sticking around and growing, then you’re in trouble.
The product development landscape has changed dramatically over the past decade. As organizations scale and products become increasingly complex, the traditional boundaries between product management, engineering, and go-to-market teams have started to blur.
“Business acumen” is a concept spoken of quite often by sales thought leaders. I’ve talked about it, as well. Most of us agree that it’s something salespeople need in order to differentiate themselves and help buyers make the right choices. But I’m not sure everyone is on the same page in regard to what it means and the degree to which salespeople need to be upskilled in it.
You know that moment when a lead opens your email, clicks the link, and visits your pricing page three times? Wouldn’t it be amazing if your CRM just knew to follow up right then?
This interview is a must-read if you’re looking to bridge the gap between user experience and business growth. Olabinjo’s approach centers on deeply understanding the user and elevating their product journey in ways that not only meet expectations—but drive real business results. His perspective offers a clear, actionable path to building products that people love and that perform.
Wondering if your prospecting calls are getting results? These aren’t cold calls—you’ve warmed them up a bit and now you’re hoping for progress. But what should you really be measuring?
In times of turbulence, “don’t panic” is usually the first piece of advice. But then what? According to Matthew Selheimer, Forrester’s VP, Research Director and co-writer of the Forrester report “B2B Leaders: How to Thrive Through Volatility,” the next steps are to focus, master change leadership and continuously evaluate risk.
Today’s top-performing salespeople aren’t just great communicators; they’re also smart users of technology. With CRM systems and artificial intelligence tools becoming more powerful and accessible, individual sales professionals have more support than ever. But here’s the catch: Just having access to these tools doesn’t guarantee results. What matters is how well you’re using them.
I’m always on the lookout for ways to build a brand stronger, faster, and better than before. And AI tools for branding have come a long way these past few years to enable more sophisticated brand identity creation and growth.
In the latest B2B Marketer’s Quick Start Guide, we're diving into the ever-evolving world of AI tools. This blog post breaks down a handful of AI platforms across three key categories—Conversational, Content Creation, and Productivity—offering a quick yet comprehensive overview of their features, pros and cons, and user ratings. Whether you're just getting started or exploring ways to optimize your stack, this guide is a helpful resource to navigate the AI landscape.
Ultimately, by incorporating revenue into your VoC system, you’ll reduce churn, identify and action growth opportunities, and improve your bottom line.
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & Co.
You don’t need a dev team to ship great emails. At Hightouch, we use AI to to turn email designs into fully deployable HTML in minutes. And now, so can you.
Fifteen years ago, Expensify entered the market with a simple promise: “expense reports that don’t suck.” In doing so, it introduced a string of firsts—becoming the original mobile expense app, introducing integrated receipt scanning, and offering a $5 per-user price tag.
Up today: a definitive guide to marketing attribution for startups. I get it, attribution isn’t a new topic. Nor is it particularly sexy — there’s no such thing as vibe attribution, after all. But it can make the difference between startups that achieve sustainable breakout growth and those that die trying.
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly column this year, I want to share some snippets for your consideration. I hope they’re helpful.
Email copywriting describes the practice of developing email content to encourage your target audience to take a specific action, such as making a purchase or enlisting a service. Promotional emails are one type of email copywriting, as the purpose of these email campaigns is to develop calls to action to support specific marketing goals.
Every revenue leader I speak with is trying to figure out how to implement AI in their GTM org but most are pretty lost. Recently I had the chance to sit down with Kevin “KD” Dorsey on the Revenue Leadership Podcast to discuss how leaders can move beyond the basic use cases that we often see discussed and drive real value from AI.
The cornerstone of a successful SEO strategy lies in understanding how search engines perceive your website. Metrics like Domain Authority (DA) and Page Authority (PA) are key indicators of your site’s credibility and ranking potential. Recognizing the importance of these metrics, OutrightCRM.com has introduced the DA PA Checker Tool, a powerful solution designed to simplify and elevate your SEO efforts.
Organizations are beginning to create the structures and processes that lead to meaningful value from gen AI. While still in early days, companies are redesigning workflows, elevating governance, and mitigating more risks.
With more organizations deploying gen AI across business functions, a new survey finds that leaders are increasingly turning to open source AI solutions to build out their tech stacks.
