Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results.
In today’s fast-paced digital landscape, businesses are continually seeking innovative strategies to enhance their marketing efforts and drive growth. Marketing automation has emerged as a pivotal tool, enabling companies to streamline processes, personalize customer interactions, and achieve measurable results. This article delves into the essential trends in marketing automation that are reshaping modern business growth, offering actionable insights and best practices for organizations aiming to stay ahead in the competitive market.
The best option is email marketing automation to promote your products. Think of this strategy as a digital email assistant that sends the right emails at the right time to boost sales.
Words matter, especially in media planning and buying. They shape the way we think, feel and act about the art and science of advertising by framing the inputs and outputs media pros use to benchmark their goals and outcomes.
Building a CRM strategy can feel overwhelming. But it’s an essential step towards sustainable growth. Without a well-defined strategy, even the best CRM tools can fall short.
If you’re looking to improve your sales forecasting skills and know what future sales you can expect for your business, I’ll get you started in no time – that’s a promise.
Search intent is the motivating factor behind a keyword. And Google goes to great lengths to deliver results that resonate with searchers and keep them coming back again and again.
Through his previous companies, Rob had seen firsthand how disconnected tech systems created headaches for marketing and sales. He knew that starting Choosing Your Uni with Ontraport’s all-in-one platform would avoid those problems altogether. The team also looked to Ontraport to solve these challenges
Your website is working hard by attracting visitors, generating interest, and showcasing your solutions. But here’s the problem: most of those visitors come and go without a trace. You see the traffic numbers, but do you know who they are?
Ever since CDP mania took over the martech landscape in 2020, I’ve followed the category closely, expanding our RFP services at Email Connect to include CDP evaluations.
If you work in customer experience, you’ve likely heard the phrase “the customer is always right.” In reality, good CX isn’t about always saying yes. True customer experience is about building a consultative relationship – one where you prioritize long-term success over short-term wins. Sometimes, that means having tough conversations, pushing back when necessary, or even walking away from a project if it’s not the right fit.
M2M marketing occurs when two AI agents—one for the brand and one for the consumer—navigate decision-making. The term indicates a future where brands optimize for AI agents’ choices, rather than people’s decisions.
If you follow industry news, you’ve probably heard the buzz about AI agents, which promise to bring autonomous AI commerce and capabilities to everything from sales and service to analytics and customer experience.
What began as a simple model has transformed the careers of thousands of practitioners who understood its potential early. Those early adopters aren’t just keeping pace with today’s complex marketing environment—they’re leading their organizations, commanding higher salaries, and delivering measurable business results that executives can’t ignore.
To avoid this, organizations use conceptual data modeling- a high-level representation that defines relationships, entities, and key business rules before technical implementation begins. This model serves as a blueprint, ensuring alignment between business needs and database design.
Carol Carpenter, Former Chief Marketing Officer of Unity, reflects on her transition from CMO to CEO. She emphasizes the value of a CEO’s council for support and the importance of thinking beyond functional roles to consider broader organizational aspects. She also highlights the impact of symbolic gestures in fostering effective leadership and building a strong, cohesive team.
