Look over my shoulder!

By leveraging upselling and cross-selling techniques, ecommerce businesses can significantly boost their transaction value and overall revenue. These powerful approaches drive a higher average order value (AOV) for online retailers, with research showing they can generate a substantial 42% more income from both new and existing buyers. Strategic upselling efforts can also increase your customers' lifetime value by an impressive 20% to 40%, a promising prospect for your business's financial growth.

If the truth isn’t impressive, if our products, company story, and performance aren’t that interesting, we lie. Or, we only sell and market unique, superior products. Honesty is easier if the truth impresses.

A step-by-step guide to uncovering user goals and structuring navigation for maximum clarity and task completion.

Want to use AI for marketing or sales? Then you have to master prompting - otherwise, AI will respond like a confused intern on their first day.

You don’t need another playbook. You need better beliefs.

I’m Not Anti-Tech — Just Deeply, Stubbornly Pro-Human

HubSpot's Breeze AI will soon be able to gather context and information from tools across your tech stack with its latest acquisition.

Learn how you can better speak to your buyers’ true needs by using messaging, campaigns and content to improve business performance.

When competition is fierce, tech marketers are eager for ways to stand out to convey their corporate message and capture the attention of busy buyers. And what’s a better way to do that than employing video-based content to tell your story?

A call to action, or CTA, “is a prompt that converts interest into action,” says Juan C. Rezk, chief marketing officer at Certus, adding that, “The best CTAs use psychological triggers to drive urgency, grab attention, and get clicks.”

CRM adoption continues to grow, yet many businesses struggle with manual data entry, inconsistent follow-ups, and inefficient lead tracking-factors that contribute to missed revenue opportunities. Cristobal Valero Vernet, Founder and CEO of BluePaperclip, believes that businesses are still underutilizing AI's potential in their sales process.

If you think AI is just a tool to help you create content marketing, you’re limiting yourself. That’s one of our biggest takeaways from talking to Hiten Shah, a serial entrepreneur who’s cofounded multiple SaaS companies and is currently working on AI products at Dropbox.

Today's message: Drop it like it's hot (or something like this). We are taking adive into HuSpot's latest updates and fresh features.

With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.

There is no rocket science to this – only math. The reason that most companies don’t get the math to work is that one of the following scenarios is usually allowed to occur:

An in-depth analysis of how different content formats and structures influence AI search engine citations and recommendations.

Most businesses put a lot of effort into finding new customers — which is great. But here’s the thing: keeping your current customers happy is often more valuable. Studies show it costs five times more to win a new customer than to keep an existing one. On top of that, loyal customers tend to spend more and refer others.

While GenAI’s capacity to analyze data at record speeds, spot patterns in seconds, and logically put one word after another is impressive, there must be a deep foundation to enable relevant content creation that resonates with your audience.

The goal is moving conversations naturally toward a clear yes, no, or "not right now." Remember, a prospect who says "no" isn't your biggest problem—it's the lead who goes silent that costs you the most potential revenue.

The shift from campaign-centric marketing to continuous optimization is fundamentally changing how brands compete and succeed. According to recent studies, companies leveraging AI-powered micro-decisions have seen conversion rates increase by up to 35% compared to traditional campaign approaches.