Look over my shoulder!

Artificial intelligence (AI) for ecommerce is here to stay. According to Statista, 55% of companies already use conversational shopping assistants driven by generative AI (GenAI), and 41% are considering these tools. If your ecommerce brand is just getting started with artificial intelligence, check out the seven-step AI implementation roadmap. But if your AI framework is up and running, or you’re looking ahead to next steps, it’s time to track key performance indicators (KPIs) and essential metrics.

What would it mean for your business if every customer had a personalised experience Hyperpersonalisation goes beyond basic personalisation by using advanced data analytics and AI to tailor every interaction based on an individual’s preferences, behaviour, and past interactions with your brand.

Many marketing organizations are experimenting with AI through proofs of concept, gaining marginal productivity benefits. Others are relying on traditional technology and service partners to integrate AI into their offerings, moving at the pace of the market. However, industry leaders taking the bold step of embedding AI directly into their data and technology infrastructure are already reaping transformative rewards – delivering adaptive brand experiences, internalising new strategic capabilities, and driving meaningful growth as a result.

The business growth process depends heavily on customer engagement while Creatio CRM brings advanced tools to optimize customer-business interactions. The central element of Creatio CRM system comprises AI-enabled automation for streamlining customer interactions by sending relevant and timely communications to each person. AI-driven capabilities transform repetitive processes such as lead nurturing and follow-ups and segmentation for business resources to handle value-based activities while enabling targeted customer interactions.

Search any influential article on product-market fit. The word "brand" rarely appears. This blind spot is costing companies millions in missed growth opportunities—and I've watched it happen firsthand.

We’ll unveil it all in a big, free virtual event that you’re invited to!

Would you like your business to become easier to grow each year? If so, you need what Warren Buffett calls a moat.

Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. It’s also one of the most overused and abused. If you’re not doing it right, it can not only be a colossal waste of time but can also damage your personal and corporate brand.

Even the people who provide the services promising inbound leads, meetings, and sales increases are struggling to generate inbound leads! It’s true. There is so much noise and competition for eyeballs, creating cluttered inboxes just waiting for us to hit the delete key, that click through rates are at an all-time low. If they can’t generate leads for themselves, how in the world will they generate leads for you?

In honor of Women’s History Month, I want to celebrate a different kind of sales leadership — one rooted in emotionally intelligent questions, deep listening, and the neuroscience of trust.

A ship is an unforgiving environment. The ocean doesn’t care about job titles, and if there’s a breach in the hull, water doesn’t pause to ask who’s responsible for maintenance. It pours in, fast and relentless, threatening everyone on board.

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

Content is costly—no matter how you slice it.

I'm going to say something controversial that folks building creative careers need to hear: you need to become more business-literate.

According to the data, probably not.

Relationships aren’t built in one message but they can be broken by one.

I've observed that siloed, often unclean, and misunderstood data, along with a lack of alignment between teams, particularly marketing and technology, are significant challenges for many businesses. As one consultant shared, this is a scenario experienced "so many times." Even before considering the technological aspects, business access and cross-departmental collaboration are key to driving the necessary improvements.

Improving the reasoning abilities of large language models (LLMs) has become one of the hottest topics in 2025, and for good reason. Stronger reasoning skills allow LLMs to tackle more complex problems, making them more capable across a wide range of tasks users care about.

There’s an adage about good marketing being both an art and a science, and this has never been truer than it is today. And, while there’s no replacement for the “art”—think a brilliant creative marketing concept, crisply written copy, and compelling visuals—it’s clear the “science” aspect is also at work and driving new and better marketing tools.

Sellers have limited hours each day, and most of those are spent on immediate sales opportunities—buyers with an identified need and a timeline to act. These buyers deserve most of your focus. But what about those potential buyers who don’t have an immediate need? The ones you meet at a conference or who download a resource from your website, expressing mild interest but not progressing further? What about those buyers who are a perfect fit for your company but aren’t ready to act yet? This is where lead nurturing comes in.

Gen AI can enhance profitable B2B sales growth. Seven use cases show how B2B leaders can maximize benefits and drive sustainable impact with a tailored gen AI strategy.

When customer success starts reporting into the CRO, it’s not just a reporting change—it’s a strategic shift. Most CROs come up through sales, where success is measured by speed and outcomes. But owning the full customer lifecycle demands a new operating model—one built on trust, value, and long-term growth.

The Customer Success Workspace just got a major upgrade and can now fully live up to its calling as the home base for success managers in HubSpot. Plus, help me improve The Orange Admin with a quick survey and find out where you can get a live run-down of HubSpot's March updates, explore use cases for the new capabilities, and get your questions answered.

Defining Precision and Tolerance in the Context of Productiveness

Just because your business processes don't seem broken, it doesn't mean they aren't the source of your productivity problems. It all starts with the shovel.

The history of infernal catastrophe highlights a thin line between rebuilding and reinventing. In the aftermath of the Great Fire of 1666, leaders faced a choice — restore the old or reimagine the future. Investors take note. Also among this week’s stories: Our once-in-a-century inflection point, Apple’s culture of secrecy, and a wiser web.

Most of us know that in order to stay healthy, we need exercise, good nutrition, rest, and to take our vitamins. But very often, we get busy with life and forget these essentials. Before long, we start to suffer for it. At that point, we all know we should slow down and address the problem - but more often, we seek a pill to kill the pain so we can keep going.

Unless you have this in place!

Ben Yoskovitz and I write a shared post about two key startup concepts: The One Metric That Matters and the North Star Metric

A step-by-step playbook to help you ace your PM interview

It’s an awesome strategy that always hits the mark and it’s just one example of how email segmentation and effectively targeting specific consumers can significantly boost your business.

For years, AI has been creeping into the world of email marketing— automating subject lines, segmenting audiences, and even generating full campaign copy. As it gets better and more integrated into marketing workflows, a scary question is looming: what’s left for humans? While AI will automate tasks, refine processes, and speed up execution, there are areas where human creativity, emotion, and judgment will remain the gold standard. Brace yourself, because these uniquely human abilities will define the future of email marketing careers.

The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared?