This post was most recently updated on April 18th, 2019

Local Marketing

Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market.

In practice, local marketing can take several forms. Many local businesses directly contact consumers through mail, in-town events, local team sponsorships, or advertisements in the town paper. Hoping to not only attract new customers but to drive repeat business, a successful local marketing push allows a store to stake out a significant presence in local consumers’ mental maps of their communities.

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Brand Machine

Brandify

BrandMuscle

CampaignDrive

Chatmeter

ClearTail Marketing

EggZack

Engage121

FetchRev

MomentFeed

Netsertive

OwnLocal

ReachLocal

Rio SEO

SproutLoud

Surefire Local

Sweet IQ

Synup

Vivial

Yext

YP