Competitor Analysis tools allow organizations to track, collect, store, analyze and disseminate information and insights — collected from internal and external sources — about competitors, markets and customers. These sources include, but are not limited to, news, social media, websites, industry databases, syndicated research and financial filings. These tools provide a centralized platform for all market and competitive intelligence, which can be used by a range of stakeholders within an organization for their specific needs (e.g., corporate strategy, product strategy, differentiated messaging or sales enablement).