Entrepreneurs and solopreneurs are very busy putting out fires, running all aspects of their businesses on a daily basis. They wear many hats, they are the marketers, manage the fulfillment and distribution chains, perform sales, handle administrative and operational duties, and customer support just to name a few.

We believe quite simply, that you as a business owner should be able to focus your time and energy on the areas of your business that require your attention and leverage the power of Beep2B™. This will enable you to laser focus your lead generation efforts so no time or money is wasted in your business, and your customer pipeline stays full.

LinkedIn is acknowledged these days as a serious platform for growing your business. It enables you to extend your reach unlike any other business marketing platform. And yet, even with 600 million members globally, effective LinkedIn marketing remains a mystery to most business leaders who are on this platform.

As a result of helping thousands of business owners worldwide to successfully grow their businesses via LinkedIn marketing strategies and tools, we have found there are essential core principles that have worked best, year in and year out, in any industry.

These strategies are based on the LinkedIn ethos of creating a network of trusted, valued connections and nurturing relationships. The fact that LinkedIn not a non-stop “pitch-fest” enables savvy business owners to do exceptionally well on this platform. So let’s look at the core components that are working best (and have done for the past several years)...

If you’ve ever watched or listened to a true expert speak about their subject, chances are they impressed you and the rest of their audience by giving valuable insights. It’s almost magical watching the response at a live event if someone genuinely knows their stuff and shares generously - without simply resorting to showing off or a blatant pitch.

The ones who do generate a huge amount of attraction, right? It’s almost funny when you think about it. After all, one of the topics that you hear time and again in business circles is how vital it is to stand out from the competition. And yet, how many actually do?

True thought leadership is the result of sharing our insights in ways that are genuinely valued by others. It’s a route that’s open to all of us. It generates far more trust, far more quickly, than a fortune in advertising. So if it’s so great, why aren’t more people using it?

LinkedIn can feel like a great unknown when you first encounter it, or if you joined some time ago but not yet figured out how to make it work well for you. Where do you start, and where do you focus so that it actually helps you grow your business?

Over the years, we’ve seen every kind of LinkedIn training you can imagine: the good, the bad and the ugly, so to speak. And we’ve heard from a great number of business owners, so many of whom have been led astray or otherwise ill served by their LinkedIn training.

And let’s be clear: often the training is provided by and undertaken with good intentions. The truth is, there are some less than obvious considerations that we feel need to be brought to the surface so that you can make your best well-informed choice.