Customer advocacy is a business strategy that focuses on meeting customers’ needs and providing practical assistance through products and services. This approach transforms customers into loyal advocates for a brand, driving positive word-of-mouth and referrals. Key takeaways include:

• Prioritizing customer needs: Companies should focus on understanding and addressing customers’ requirements, rather than solely pushing their own products or services.
• Practical assistance: Provide tangible help through services and products, demonstrating a genuine commitment to customers’ success.
• Customer-centric culture: Embed a customer-advocacy mindset within the organization, supported by customer-focused customer service and marketing techniques.
• Customer advocacy policy: Develop a comprehensive policy that encompasses all aspects of customer engagement, including VOC (Voice of the Customer) programs and client marketing strategies.