Ready to move beyond the basics and delve into innovative, impactful ways you can use generative AI to make your job more efficient and enjoyable? We asked marketing leaders to share their favorite ways to use generative AI in their daily workflows, way beyond drafting LinkedIn posts. Some of their answers may surprise you.
Negative search results can have a lasting impact on your professional image. According to a study by BrightLocal, 87% of consumers read online reviews for local businesses, and 79% of them trust online reviews as much as personal recommendations. For doctors and attorneys, even a single negative review or article can erode trust and cost you clients.
Discover how data centers are adapting to the power demands of the booming AI industry, from optimizing infrastructure to implementing energy storage solutions, in order to unlock the full potential of artificial intelligence.
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.
There’s a misunderstanding that often plays out in sales teams, and it tends to surface most under pressure. When targets tighten, when the pipeline looks soft, or when leadership needs fast wins, the instinct for many sales managers is to step in more aggressively. They lean into check-ins, send more Slack messages, hover over deals, and begin tracking every activity in the name of "support."
That’s what happens when companies start crafting a strategy. They begin with the wrong goals and pick the wrong tools, and then they are left puzzling about what went wrong.
A deeply motivated quest. Traditional advertising typically presents a simple problem-solution narrative: Have dandruff? Use this shampoo. But in an age where audiences can skip, block, or scroll past messages that feel transactional, brands need to transform everyday moments into meaningful chapters of a larger adventure.
In this article, I talk about the benefits, challenges, and some real-world examples of how third-party redemption is driving customer engagement and loyalty.
Creativity creates an emotional bond with consumers, whereas analytics ensures precise delivery and measurable consequences. Martech, or marketing technology, links these two critical components, allowing marketers to create campaigns that resonate profoundly and perform successfully.
The metaverse is creating new methods for brands to connect with digital audiences, igniting a surge of virtual-first experiences. By leveraging advanced marketing technology (martech), organizations are crafting engaging, AI-powered experiences that surpass conventional online tactics. This groundbreaking change incorporates virtual components with real-life interactions, offering customers seamless and tailored experiences.
There are a million platitudes about messaging in advertising and marketing. Show don’t tell and the truth told well certainly have their worth, but for the more right-brained of us, they are simply too vague — if not clichéd or even smug. Though good advertising is often clever, good messaging is more than cleverness. It’s an understanding of your customers’ aspirations, obligations, and pain points refracted through the prism of what your product provides.
Ever watch an MLB game where a manager challenges a call, and the Replay Center in New York dives into every angle like detectives on a case? It’s a high-stakes process that demands precision and clarity. Now, picture a sales manager sitting down to debrief a salesperson’s latest call. Different world, same game. The similarities between the MLB Replay Center’s call analysis and a sales call debrief are striking, and they both come down to getting the details right. Let’s break it down with a nod to the lighter side of the dugout.
Often, when due diligence is mentioned, it involves satisfying legal requirements prior to completing a transaction. While that is certainly an integral piece, a properly managed due diligence program also considers third-party risk and documents a mitigation plan to protect you, your third parties, and your customers’ data privacy.
When sellers don’t have a clear picture of where each opportunity stands, they waste time chasing the wrong prospects, struggle to forecast accurately, and ultimately lose revenue.
Selling to local business owners can be a real challenge. Most of the time, they're super busy, tough to get a hold of, and often don't quite see how our service can change their lives.
In an age where customers have seemingly infinite choice and near-instant access to alternatives, how a business delivers is often just as important as what it delivers. That’s where Customer Experience (CX) comes in — not as a one-off project, not as a soft initiative delegated to a few enthusiastic project managers — but as a core business strategy.
Brands build houses on shifting sands if they don’t understand the fluid nature of identity. This is a departure from traditional experience design focused on static personas, linear journey maps, and isolated “wow moments.” Those methodologies assumed stable subjects moving through predictable paths—a luxury we no longer have when we frame experience, Strategy, and design in the Consumorphosis world.
Abandoned carts comprise a huge chunk of potential revenue that just disappears. However, it’s not a random decision. People abandon carts for certain reasons.
Oracle held its annual Analyst Summit earlier this week and, yes, artificial intelligence, and particularly agentic AI, was front and center throughout the two-day event. But for me it felt a bit different from many of the industry events I've checked out so far this year.
Email workflow automation involves sending messages based on specific customer actions, such as making a purchase, signing up for an email list, or completing a survey. Every workflow should meet a particular goal in the customer’s lifetime journey, from increasing brand awareness to making a sale.
In a rare and striking moment of candor, Dario Amodei, CEO of Anthropic—one of the world’s leading artificial intelligence (AI) research labs—has publicly admitted that even the foremost experts do not fully understand how their own AI models work.
Today, we’re excited to introduce Club Navigator, our Community for LinkedIn Sales Navigator customers and all who aspire to become power users and top sellers.
Just because social is popular doesn’t mean it’s always the smartest or most effective investment. Many brands have grown complacent, assuming their standard social buys are enough to reach and engage their full market potential. In reality, they’re overlooking valuable, untapped audience segments that exist beyond the social bubble.
Organic traffic refers to the people who find and visit your site through a search engine, such as Google. Usually, they are drawn to a page on your website that answers a search query or matches a keyword or phrase that they have searched for. The process of making content more likely to be found on search is called search engine optimisation, or SEO.
