Data visualization is a powerful tool for sales leaders and professionals to improve analysis and decision-making. From prospecting more effectively to understanding your pipeline and seeing where your greatest account opportunities lie, the ability to take bare numbers and make them visual can make the difference between stagnant results and continually improving performance.
Agentic artificial intelligence (AI) is an advanced yet practical technology that is starting to be applied in sales, service, and marketing organizations to increase automation and enhance the customer and employee experience (CX and EX), improve productivity and operational efficiency, and reduce operating costs. This form of AI has near-human cognition capabilities, which enable it to think and act autonomously, probabilistically, and proactively.
The advancement of customer experience technology has significantly improved communication channels between customers and organizations. At the same time, consumer communication habits have changed; some are adopting new communication methods, while others continue to use traditional strategies.
In the rush to embrace AI, many companies are sprinting toward adoption without a clear strategy or plan for implementation. The result? A bunch of professionals wondering if they’re actually equipped for all of this.
Client needs don’t stop during slowdowns. Caution and fear are pressing the brake pedal on spending. So, here’s a question for you:
Are you in control of your future? Or do you have no control over your future?
The lesson, then, is about teamwork and holding each other accountable when it matters most. And that’s an incredibly important lesson for a founder to learn because business is undoubtedly a team sport.
I’ve been in marketing long enough to see trust ebb and flow with economic cycles, digital disruption, and social shifts. But what we’re seeing now is different. It’s not just a dip; it’s a profound disconnection between consumers and the brands trying to sell to them. And if you’re in marketing, that can feel like a bit of a nightmare.
Brands today are fighting an uphill battle for attention, while consumers are suffering from cognitive overload. With endless touchpoints, platforms, and interactions, many brands exist as disconnected fragments in people’s minds, diluting their impact and diminishing marketing effectiveness. The challenge isn’t just about being seen – it’s about being remembered.
“With everyone having these tools to be able to produce creative, what differentiates people? I think what matters a lot is going to be the differentiation of the brand and the foundations,” he said. “For brands who aren’t clear on exactly who they are in their foundations, I think they will find themselves in a sea of sameness.”
Nikhil Kalanjee , Founder and CEO at Time to First Bite, shares key strategies for thriving in today’s rapidly evolving business landscape. Drawing from his diverse experience across agencies and corporations, Nikhil highlights the importance of aligning marketing with core business values, understanding the Ideal Customer Profile (ICP), and balancing short-term ROI with long-term brand growth.
AI has moved beyond back-office automation. Forward-thinking companies are using it to reshape customer experiences, offer new services, and unlock growth. It’s no longer just about doing things faster — it’s about doing them smarter, and differently.
You may have already begun to notice, but Google Search is now starting to look a lot different. Instead of just a long list of links relevant to your searches, there are now AI-generated responses based on your queries above the fold.
Staying relevant doesn’t mean reinventing yourself every quarter. It means understanding what’s changing around you, then adapting in ways that support your long-term goals. That’s how you align your business with market trends without losing focus.
“When we see the strategic alignment,” says Peacock, “we are not afraid to go after it. You develop the relationships, the expertise and the supply chain to move fast when the time is right.”
“Churn is bad, and what we’ve been doing is not working.” This blunt truth reflects the growing frustration among revenue and customer success leaders. Despite aggressive investment in customer acquisition, companies continue to lose valuable recurring revenue through preventable churn.
Clicks are vanishing. Cookies are short lived. AI-efficient tools dominate. How do you outsmart the disappearing data on your marketing digital platforms? Here are some answers.
In today’s funding landscape, the most successful startups bring in sales. Explore the ways that investor-backed startups can grow using AI sales tools.
The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of course, the Elon Musk takeover of Twitter—now X.
Content marketing is now standard practice for most B2B companies. Teams crank out blogs, videos, social posts, and downloadable assets every day. Yet a critical question remains:
Is all that content actually moving the needle for the business?
These are non-linear analyses whose goal is to isolate the short-term buzz and noise, find the signal, and ensure that you can reconcile the short-term with the long-term!
Business engineering is a way of thinking that combines various disciplines.
Sales targeting is a strategy for prioritizing the deals, leads, or sales prospects most likely to convert, or which are most profitable for your business. The idea is to optimize the efforts, resources, and time spent on sales and marketing activities to get the best return on investment. In this article, we explore six steps to improve your strategies, move the best leads through the sales funnel, and close deals faster.
A sales goal tracker helps business owners monitor the progress and performance of their sales activities, reps, and teams—giving them a realistic overview of their overall business health status. Sales goal trackers aggregate data into dashboards showing key performance indicators (KPIs) and task lists. To help you find the right tool, we reviewed dozens of options with multiple features, unique strengths, and pricing to determine the nine best sales activity trackers for various use cases.
AI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With decades of experience in search, content, and AI, Mike pulls back the curtain on why chasing efficiency can quietly sink your marketing.
One of the key areas where AI companies are competing is “Deep Research,” where you give an AI agent a task and it goes and searches the web for relevant information, giving you back a detailed report that would have taken you hours to accomplish.
The world of sales is constantly evolving. To be successful, sellers must consistently develop new skills or update old ones. One of the most important of these is prospecting. After all, finding new business and opportunities are key to an organization’s success. However, in a rapidly changing sales environment, seeking and obtaining new business is fraught with challenges.
The truth about salespeople who are reluctant to prospect boils down to two things: First, they are reluctant to prospect because past attempts resulted in failure. Second, they don’t know what to say to prospects. Prospecting reluctance can be the silent killer of sales careers. This article explores the cause and provides actionable advice to overcome prospecting reluctance.
With customer data and insights now at their fingertips, WaterCo’s reps walk into every conversation prepared, informed, and ready to act. For manufacturers still managing customer data in silos, WaterCo’s story is a glimpse at what’s possible.
If a customer isn’t using what they bought, they could be halfway out the door. When a product isn’t being used to the full scope, there’s a big downsell risk. That’s why it’s important to spot the gaps.
The SMB market is at a critical inflection point. As we look beyond 2025, disruptive technologies, evolving operational needs, and a persistent demand for demonstrable value are reshaping this vital segment. Techaisle is tracking ten key trends essential for vendors, partners, and SMBs to thrive.
Salesforce is tackling one of artificial intelligence’s most persistent challenges for business applications: the gap between an AI system’s raw intelligence and its ability to consistently perform in unpredictable enterprise environments — what the company calls “jagged intelligence.”
