On top of all their other problems, small businesses suffer from fragmented sales and marketing tech stacks. Nimble is an engagement platform that is working to discourage this use of disconnected tool sets with confusing pricing models and hidden upgrade costs.
SugarCRM makes sales easier by using built-in intelligence to uncover the account insights that matter most. With instant analysis of your CRM data and your ERP data, your team can work smarter and close deals faster.
Economic shifts, disruptive tech, and changing customer preferences have made growth today’s business imperative. Leaders will learn from the past and quickly shift investments to capture growth.
I get the concept of signal-based selling, but I don’t actually know which signals are relevant to me. How do I understand which signals are driving the revenue outcomes I want to see?
Akshaya shares her experiences of building outbound motion from scratch, defining the ideal customer profile (ICP) in fast-moving environments, and how her team is leveraging AI to stay lean and scalable by automating what should be automated and protecting the human moments that truly move deals forward.
Sales forecasting is the process of estimating future revenue over a specific period, such as a month, quarter or year. It involves analyzing market trends, historical sales data and other appropriate elements to predict how much revenue a company will generate in the future. The goal is to create a sales forecast that serves as a roadmap for decision-making and performance measurement.
Even before they pay for a product, customers want a positive experience learning about it. And that’s why the onboarding experience is so important. In this article, we’ll share 7 user onboarding best practices that will easily boost customer success.
There’s a widening gulf separating successful AI early adopters from the laggards. While many businesses are investing in the technology, just roughly 4% of companies are keeping up with the pace of innovation.
In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space.
Collaboration tools are software solutions that facilitate and encourage collaboration in the workplace. They help people work together better, supporting remote work, fostering creativity, and helping to make work flow.
Marketing guru Philip Kotler -- who wrote the textbook on which nearly all marketers cut their teeth -- puts needs at the very heart of what we do: “A product that doesn’t meet consumer needs is useless.”
Spenser Skates is the founder and CEO of Amplitude. In today's episode, he demoes the latest product, explains how he built a billion dollar company, and reveals how they build product.
If you want to ensure you’re making a good impression, managing reviews must be a foundational pillar of how you manage your online reputation. Without a consistent influx of positive, authentic reviews – and without a way to respond to negative reviews – you’re throwing your business to the wolves.
I tested the leading AI email marketing tools to see which ones can actually impact your campaigns. This guide covers the features that stood out, where some tools missed the mark, and which ones are worth pursuing.
Over the past year, Nimble has steadily expanded its platform with powerful tools designed to simplify and automate sales and marketing operations across the customer lifecycle. These enhancements are helping small businesses replace costly and siloed sales and marketing tools to reduce complexity, and scale faster—all from one place.
Most brands already have the assets they need to win more customers. They’re just not putting them in front of the right audience… or clearing the path to conversion.
The B2B landscape is evolving. Today’s buyers no longer fall for feature hype — they’re focused on finding solutions that deliver meaningful, measurable value. They’re seeking capabilities that directly support their goals, not just a list of technical specs.
When marketers hear “GPU developer conference,” it rarely sparks excitement. But Nvidia’s GTC is no ordinary tech meet-up – it’s where the biggest AI breakthroughs are unveiled, setting the agenda for industries far beyond Silicon Valley.
AI may be the buzzword of the moment but, for many of the world’s major marketers, the path to adoption remains anything but straightforward.
It’s not for a lack of eagerness. After all, what CMO wouldn’t be attracted to the many promised efficiencies of this unignorable technology?
AI can be a lifesaver when you’re short on time and resources to create marketing content. However, AI-generated content is only as good as the prompt (and the editor) behind it.
It’s a hard time to be in the Salesforce ecosystem – and not just for entry-level professionals. Even some of the most experienced minds in the business are feeling the sting of the competitive job market at the moment, with some describing the U.S. job market as the worst it has ever been.
In this insightful interview, Alan Versteeg shares how true sales coaching goes beyond performance reviews. With experience coaching over 2,000 sales managers in 45 countries, Alan breaks down how to create a culture of coaching that empowers teams to grow, build trust, and close more deals.
In this dynamic conversation, Adam Nathan shares how AI is reshaping marketing for small businesses. With tools like Blaze, entrepreneurs and freelancers can now create high-quality marketing content quickly—without needing a big team or budget.
In this episode of the SaaS Pop podcast, Mohan Rao shares how AI can power business transformation—especially in professional services. Rather than just using AI for small tasks, he encourages businesses to rethink strategy, clean up processes, and leverage data to grow smartly and sustainably.
Consumer lifecycle management (CLM), also called customer lifecycle management, offers a framework for nurturing relationships from the first interaction to create lifetime loyalty and brand advocacy. Unlike traditional sales funnels that prioritize acquisition, CLM considers all stages of the customer journey.
Top athletes work tirelessly to hone their craft. Even at the pinnacle of their careers, the process is constant. The same is true with customer experience (CX). Even organizations known for experience excellence continue to look for ways to improve and evolve. And for many organizations today, that’s where artificial intelligence (AI) comes in.
As more organizations adopt artificial intelligence (AI)-powered tools like copilots to enhance productivity and improve the agent experience, the focus is shifting from implementation to impact. Stakeholders want to know: Am I realizing the value from my AI investments? Are we seeing measurable returns?
Alorica, a global leader in customer experience solutions serving Fortune 500 companies, has positioned itself at the forefront of AI innovation in customer service, developing solutions that directly address client needs while elevating agent capabilities. With operations around the world, Alorica leverages AI to transform how businesses connect with their customers. Michael Clifton, who joined as CIO and is now co-CEO, discusses his dual focus on commercial AI products as well as internal productivity, and provides fresh lessons learned on driving value from AI.
In today’s volatile economy, CEOs and CIOs are under pressure to do more with less—faster decisions, smarter operations, and scalable innovation. Yet most companies’ knowledge is fragmented, static, and underutilized.
