AI solutions are becoming increasingly sophisticated and accessible in customer service. Unsurprisingly, that has resulted in most businesses racing to implement AI as quickly as possible–without stopping to consider if they’re actually ready for it.
There’s nothing more frustrating than sinking months of effort into training an AI solution that turns out to be the wrong one for your business.
Is your organization swimming in data but thirsting for wisdom? Do expensive dashboards gather dust while critical decisions are still made on gut feeling? You're facing a common challenge: treating data infrastructure as the goal, rather than enabling the real job your business needs information to do. It's time to shift perspective.
I have spent time with a lot of very successful people. I have observed two common trends: (1) A struggle to appreciate the present and (2) A struggle to identify the key actions to create the desired future.
Change in some aspects of life is rarely viewed as positive, BUT change in business should always be embraced. It's either change for the better to enhance things like a team, a process or a service. Or if the change doesn’t get the results it was aiming for, it’s ultimately a long-term learning for the company. In the world of Digital Marketing things are changing quicker than we can keep up with, (we see you Social Media!) and in one of our earlier blogs, we explored ways to help keep up to date.
The ever-evolving Digital Marketing world means embracing the inevitable ‘what’s to come’ is crucial, so here are our top 5 ways to embrace change.
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about the subscribers who aren’t engaging? Why would someone sign up just to ignore your emails? Are they the crazy ones… or is it us? (Probably a little of both.) Taking the time to understand why some subscribers go quiet can help marketers adjust their approach and boost engagement across the board.
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research from CoSchedule.
The AI revolution means that marketers must learn to use AI to create efficiencies and advances in their marketing programs and learn a new way to interact with their customers. This is a highly risky time for marketers, and they know it. After nearly two years of AI experimentation, marketers deeply understand the harm AI could do and why their companies might not be equipped to manage it.
Twenty-seven percent of chief marketing officers report that their marketing organizations have not adopted generative artificial intelligence for their marketing campaigns or have only done so on a limited basis, according to Gartner.
Are you engaging in sales coaching as much as you think you are? Sometimes, salespeople feel like they’re being coached much less than their managers think they are coaching. This happens because most sales managers are never taught the difference between coaching and managing, and when each one is appropriate.
n a world where two thirds of sales opportunities are competitive—and those opportunities close at 5x the rate of non-competitive ones—competitive intelligence (CI) is a necessity. Yet most companies aren’t just underperforming—they’re flying blind.
SEO produces the best results when it’s not treated as an individual silo. Instead, consider SEO as a powerful ally to your marketing initiatives, one that supports the customer journey and increases the impact of paid advertising, social media and content marketing.
Sales leaders, let’s talk candidly. Your sales reps are struggling, not just because sales is hard (spoiler: it is), but because they’re navigating challenges you might not fully recognize. These aren’t just minor bumps; they’re significant roadblocks we’ve discovered through deep conversations with real-world sales professionals. It’s time to face these uncomfortable truths head-on.
