Explore the shift from CRM to CDP and discover how modern marketing platforms are evolving to offer deeper customer insights, personalization, and data-driven engagement strategies.
The problem with traditional CRMs, according to Octolane, is their static, database-like structures that require sales teams to manually enter data for every customer interaction. Often creating more work than reducing it, Octolane’s goal was to create a CRM that was more than just a passive “System of Record.”
CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered capabilities.
This shift will improve productivity as it changes how businesses operate. As the technology becomes more embedded in daily workflows, those who fail to adopt it will be disadvantaged.
MCP is an open protocol that allows systems to provide context to AI models in a manner that’s generalizable across integrations. The protocol defines how the AI model can call external tools, fetch data, and interact with services. As a concrete example, below is how the Resend MCP server works with multiple MCP clients.
Most ICPs are built using the basics such as company size, industry, and revenue. While these factors help define a general target audience, they don’t tell you who is actually ready to buy. And that’s where the problem begins.
AI-generated visuals are transforming how brands create and scale content, personalize experiences and reduce production costs. But there’s a catch. If AI-generated content doesn’t align with a brand’s established aesthetic, tone and values, it risks looking generic, or worse, inauthentic.
Reasoning skills are foundational to the success of marketing teams, especially as more organizations and teams adopt artificial intelligence. As marketing leaders seek opportunities to use AI for classic marketing activities such as content creation, research and data analysis, they must protect critical reasoning skills on their marketing teams.
In an era of hyper competition the average company faces a competitive sales process in 66% of opportunities. It's time to improve competitive enablement — and win rates. We'll show you the way!
Interested in understanding how a sales manager directs a successful sales team? You’re in the right place! In this article I offer essential strategies for leading a high-performing sales team, including establishing clear roles and putting efficient processes into place. By investing in good sales training, you can significantly enhance the capabilities and cohesiveness of your team, leading to better performance and higher sales.
Unlocking the power of sales might seem like a Herculean task, but with the right approach, it can become an achievable goal. Sales goes beyond merely selling products or services; it involves comprehending the desires of your customers and providing tailored solutions that meet their individual needs.
For decades, the default marketing model for brands has been to outsource creative, media buying, and strategy to external agencies. But today, more brands than ever are bringing their marketing in-house, taking back control of their data, creative, and media buying to move faster, cut costs, and drive better results.
We know that contact management can be a real struggle. And we in eWay-CRM also know how to deal with its challenges. Let us share the tricks with you.
This simple question is what connects your marketing efforts to real people making real decisions. Each answer to this question is a clue to figuring out what’s working in your marketing strategy & what needs improvement.
t’s easy to believe that the clarity we need as founders comes with pure ambition. If we set enough targets and chase enough opportunities, clarity (and success) will follow, right? But the truth is, most organizations juggle 10–15 three-year goals, 3–7 one-year goals, and 3–7 quarterly goals at any given time. That’s 29 company-wide objectives before we even factor in team and individual priorities. No wonder alignment often feels elusive.
"Grit." "Hustle." "Persistence."
If you’ve spent any time in sales, you’ve heard these words thrown around like confetti at a parade. They’re the holy grail of sales success, right? But while these skills get all the attention, there’s a set of lesser-known (but equally powerful) skills that can make or break a sales career.
