We are on the cusp of an AI revolution that will transform everything we read, view, and listen to — from academic papers to podcasts and videos — into intelligent, interactive media.
Data misclassification has become too common during a time when technology like artificial intelligence (AI) and quantum computing can sort through triggers, signals and computational analysis in record time.
Understanding your financial landscape is the foundation of clarity. Real-time financial visibility allows you to surface hidden costs, identify budget bloat, and pinpoint inefficiencies. Knowing your numbers will enable you to take ownership of your outcomes and steer your organization toward stability and growth.
I wanted to start this newsletter with a pithy anecdote about chaos, both that caused by Donald Trump's tariffs and the brittle state of the generative AI bubble.
Instead, I am going to write down some questions, and make an attempt to answer them.
When you ask questions without knowing what problem you're trying to solve, your calls go in a million random directions and your prospect gets discovery fatigue because they have no idea where the hell you're going with your perfectly crafted questions.
Marketers love asking how to make something go viral. But the better question is: why would anyone care enough to share it? Because content doesn’t go viral by luck. It goes viral when people feel something strong enough to pass it on. That’s the part we forget. We obsess over algorithms and formats. We test thumbnails and upload times. But virality doesn’t come from technical precision—it comes from emotional precision.
Learn how to leverage email marketing to build strong customer relationships and drive repeat business using engaging content and personalizing campaigns.
Artificial intelligence. It's the buzzword dominating headlines, promising revolution, and maybe causing a little anxiety. We see the hype, the futuristic possibilities, but back in the day-to-day reality of running a business, the question becomes practical: How do we actually use this strategically? How do we move beyond chasing shiny objects and integrate AI in a way that delivers real, measurable impact?
Brand loyalty and customer engagement are assuming greater importance in today’s highly competitive markets. Companies are always looking for newer ways to strengthen their connections with customers and enhance their overall user experience.
Let’s cut to the chase—brand in-housing isn’t just some flashy trend that CMOs are chasing. It’s a fundamental shift in how brands operate (link to The Ultimate Guide to In-Housing Article), and if you’re reading this, you’re probably wondering if it’s right for your team.
There is no doubt about it, 2025 is the year of the agent! Ever since Agentforce landed with a splash at Dreamforce 2024, it’s been the hot topic in our CRM world. This bold new era of a limitless digital workforce has created a lot of excitement but also stirred up some heated discussion. If Agentforce is to be adopted at scale over the coming year, are you and your organization ready?
Your customer onboarding strategy is the foundation of your future retention and expansion revenue. Every task, meeting, and communication serves the ultimate goal of getting that customer to realize value. You aim to identify what’s important to the customer, set expectations, and measure success.
The latest wave of AI can do things we couldn't have imagined even five years ago. But not all AI is the same — some tips to tell the fakes from the real deal.
As B2B interactions become more complex, manufacturers are prioritizing customer service by using automation, digital technologies, and artificial intelligence. With omnichannel strategies and generative AI-powered tools, manufacturing leaders can take new approaches that will help them make their customer service shine above the rest.
There are well-established procedures that help managers evaluate employee performance. One important question is how the quality of results of AI agents are measurable — and hence manageable.
Below, we’ve broken down the infrastructure needed to power personalization at scale and turn the ever-evolving digital landscape into a place “where everybody knows your name.”
In today’s business environment, not all customers are created equal – nor should they be treated as such. While every customer contributes to a brand’s success in some way, understanding the difference between valued customers and volume customers is critical for building sustainable growth.
This is also an actual sales process that a client started out with. The only thing that’s really important about this overly complex process that isn’t possible to follow is that I placed a red border around the only step of this process that represents a selling activity conducted by a salesperson. Unfortunately, the placeholder lacks both stages and milestones and provides no guidance to the salesperson. The rest of the process? They are all internal processes that must occur before the opportunity can be approved by management.
“There is increasing pressure on leaders to enhance performance amid macroeconomic fluctuations,” says Dave Egloff, a vice president analyst in the Gartner Sales Practice. “As boards of directors become more independent, the demand for maximizing gains during economic growth and minimizing losses during contractions intensifies. CSOs must also adapt to demographic shifts as Gen Z and Millennials redefine work styles and preferences, challenging traditional sales approaches.”
This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing their data assets and data management, social selling capabilities, individualized onboarding and training of sales professionals, post-purchase engagement abilities, and self-service options.
Personalized customer engagement is no longer just an advantage; it’s an expectation. Sales teams are increasingly tasked with delivering real-time, tailored interactions across multiple touchpoints, all while managing a growing number of prospects and customers. The challenge is maintaining that high level of personalization without overwhelming the team or losing the quality of engagement.
HubSpot's twice-yearly platform Spotlight is here — what's in it and what does it imply about where HubSpot is heading next? Plus, discover how you can enrich nearly any company information you want and get a tip for maintaining momentum on deals.
Experts expect conversational assistants to take on the burden of making customer service queries for customers, but this creates new challenges for CX leaders.
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly active users as of 2025, Telegram offers unprecedented opportunities for brands, content creators, and community managers to build engaged audiences outside the constraints of traditional social media algorithms. In fact Casinos in Asia are using the platform to great success.
As we are in year three of the non-stop AI talk, with no signs of it slowing down anywhere in sight, it was hard to see anything else being able to break through and take the spotlight away from it. And if something would've been able to breakthrough, absolutely nobody could've seen tariffs and trade wars being the thing that did it. That was until a couple of weeks ago. But now the global focus is on tariffs and trade wars, bond markets and dollar valuations.
How much time have you spent creating content that went nowhere? Probably more than you’d care to admit. We’ve all been through it, spending hours on the perfect blog post or weeks on a stellar video, only to launch and get…crickets. It’s frustrating. It’s painful. And it’s unnecessary.
Nothing's more deflating than pouring your heart and soul into a 60-minute sales call only to hear: "This sounds great, but..." followed by an objection you could have addressed before wasting an hour of your life.
