In this week’s newsletter, we’ll talk about the importance of having organized company hierarchy data and give you some tips for sprucing up your CRM. Plus, we’ll share a few highlights from our mailbag.
It has been over six months since Salesforce first unveiled Agentforce, and just as we start the second quarter of 2025, there is certainly a wealth of new updates, advancements, and challenges that have cropped up that we can look back on.
Salesforce today announced the release of the Agentic Maturity Model – a new framework designed to help CIOs better understand and measure the success of AI agents.
Let me tell you something the industry won’t:
Most “competitive intelligence” efforts are confirmation bias on steroids.
You see what’s in front of you. You gather what’s available.
There are many things you need to do to succeed in business, but one of the most important is to stand out. It’s essential if you operate in a crowded, competitive market, as most businesses do.
Andy Jassy justified company plans to keep investing in the technology, which he described as a “once-in-a-lifetime reinvention of everything we know,” in a letter to shareholders on Thursday.
GIFs in email marketing are a small but powerful device to make the most out of a campaign. They don’t just bring colors to an email but also hold a practical value if used properly. This article is your go-to guide on how to use animated GIFs in email marketing.
Project management tools are specially designed to assist an individual or team in managing their projects and tasks effectively. The term “PM tools” usually refers to project management software you can purchase online.
The world of sales technology is buzzing with talk of AI copilots. These intelligent assistants promise to revolutionize how sales teams operate by boosting productivity and providing insights to help them close more deals.
There are multiple ways to document your customer lifecycle. Here are two examples, with the lifecycle on top and the corresponding sales process aligned with it.
In recent years, the concept of Customer 360 has become a hot topic among marketing, IT, and data professionals, and it’s not hard to see why. Organizations, especially large consumer brands, are accumulating massive quantities of customer data that often becomes fragmented, incomplete, duplicated, inconsistent, ungoverned, and outdated as it moves throughout the organization.
AI-native companies aren’t just automating -- they're rearchitecting business. Success requires embedding AI into strategy, decision-making, and workforce evolution.
In the competitive e-commerce marketplace, where competition is fierce and consumer expectations are continually rising, the ability to maintain strong customer relationships is paramount. Fred Meyers’ experiences in the custom apparel industry provide a compelling case study on how responsiveness can be a cornerstone of effective customer engagement. Meyers’ journey illustrates that while technology has transformed the way businesses interact with their customers, the essence of building relationships remains rooted in timely and effective communication.
Today, I want to talk about actually doing the work. What separates a delightful and fun process of learning from an endless grind? What, in other words, separates those who excel at doing the work of learning from those merely daydreaming about mastering it?
Good preparation is a key to success. The preparation for the go-to-market strategy starts with market research - collecting good intelligence for decision making (competitors, market, customers). And market research should not be limited to the preparation stage. It should be a regular activity and something that you regularly block time to do.
“When we’re driving our digital journey, we spend a lot of time assessing what the business does on a daily basis for customers,” she says. “We map out all those journeys, and we understand if they have any pain points for our employees, but we also try and understand what technologies they’re using today and if they’re disconnected or if they need an uplift. Once we’ve got a picture, then we’re able to deliver what our customers want.”
The idea of delegating the mind-numbing roles to AI so you can focus on the parts that engage your mind creatively is appealing. Adobe isn’t wrong when it says this could significantly shift how people carry out these projects. But it's also a moment fraught with uncertain implications.
