Getting your brand noticed online by the right audience is more important than ever, especially with India now having the 3rd largest startup ecosystem in the world. This fast-growing landscape is expected to witness consistent annual growth of 12-15%. However, tight budgets have made accessing top-tier marketing tools difficult and completely out of reach for many. The good news is that plenty of free digital marketing tools can help you work smarter, boost your reach, and drive better results—without spending any money. These free tools can give you the edge you need, from SEO and social media management to analytics and email marketing.
Marketing has many sides, which is why it can feel overwhelming and stressful. As a marketer, you often play multiple roles, stretching into different areas.
In this interview, Jason Moss discusses common marketing mistakes business owners make and shares actionable advice to improve marketing strategies. From focusing on customer needs over products to embracing authenticity, Jason’s insights help fine-tune your marketing approach for success.
On the Predictable Revenue Podcast, we didn’t just interview founders. We spotlighted four people who basically lit the old sales playbook on fire and danced on the ashes.
“CEOs need to have a real conversation with their CMOs about how important NRR is. CEOs need to change the metrics for marketing that sign up for NRR because once you get to 100% NRR, you start to become unstoppable. It's tough for even macro-economic headwinds to slow you down.” - Dave Rigotti
When AI sales tools are used alongside proven sales best practices, they can dramatically boost productivity and success. These advanced technologies allow sellers to focus more on having valuable conversations with the right people.
This ensures their efforts are more impactful and efficient.
No one has a true crystal ball when it comes to Cloud spend in the coming years, but the leaders have a lot of data. Thoma Bravo is one of them. It’s the #1 Private Equity firm for B2B and SaaS companies and it surveyed 501 Cloud and SaaS buyers.
Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition.
The best companies are building leverage. They’re redesigning their go-to-market architecture from the ground up to scale with systems, not just people.
What’s emerging isn’t just another AI point solution (well, actually, yes – there are many of those!). This goes beyond tools though and refers to the shift behind them. The shift to a new operating model: the GTM AI Operating System.
Artificial intelligence. It's everywhere, and marketers can't stop talking about it. Some folks are convinced that AI can do everything and put us all out of work, while others claim that it's a worthless tool that creates bland, generic content.
So, who's right? Should you go ahead and hand in your resignation today and forfeit the game to AI? Or should you forge ahead with business as usual and totally ignore the hype?
If you’re in charge of running a high-volume store, you’re familiar with the constant pressure to optimize systems for the best performance, highest uptime, and smoothest customer experience. You need confidence in your chosen enterprise ecommerce platform: it’s the foundation of your site’s functionality, design, security, search engine rankings, and more.
Organizations are beginning to create the structures and processes that lead to meaningful value from gen AI. While still in early days, companies are redesigning workflows, elevating governance, and mitigating more risks.
Gen AI can enhance profitable B2B sales growth. Seven use cases show how B2B leaders can maximize benefits and drive sustainable impact with a tailored gen AI strategy.
What Satya Nadella taught Hayden about culture, clarity, and transformation at Microsoft.
The exact playbook to move from SMB to enterprise—including partner enablement, segmentation, and incentive design.
Why retention isn’t just a CS metric—and how to build a sales team that cares about it.
Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. He also shares real-world use cases from inside Microsoft and partner companies, plus how founders and operators can build or adapt in this new AI-native era.
Brands that market by email look for one thing above all others when selecting an automation vendor, according to Email Marketing Integration in 2025, a study by Selzy. They seek:
Integrations — 60%
Customer support — 50%
Customization — 46%
Features & functionality — 45%
Strategic support — 36%
Platform usability — 31%
You may not realize it…
But if you’ve been in business for more than a year, you probably qualify for a little-known diagnosis:
Chronic Marketing Hoarding Disorder (CMHD)
Imagine having a helper to take care of your boring tasks.
Sounds great, right? Now you can with AI agents. These smart assistants can handle your emails, schedule meetings, and even reply to messages.
When pigeons outnumber pigeonholes, some birds must double up. This obvious statement — and its inverse — have deep connections to many areas of math and computer science.
Consumers today navigate a dynamic journey — streaming, scrolling, searching, and shopping — across channels and devices, sometimes all at once. It’s no surprise then that 8 in 10 online purchases involve multiple touchpoints.1 For marketers, this complex journey requires a new measurement strategy: one that shows a full picture of all customer interactions, enables smarter budget allocation, and drives significantly higher ROI.
Today’s customer journey represents a state of constant activity, matching the unprecedented pace and flux of marketing itself. Consumers are moving swiftly across what we call the 4S behaviors: streaming, scrolling, searching, and shopping. The linear marketing funnel — a reliable tool for decades — no longer captures its complexity.
