CRM provider Nimble has expanded its reach by launching an email tool that it says allows sales reps and marketing teams to send large numbers of emails from within its platform.
Too many businesses try to be everything to everyone and in the process, they become nothing to anyone.
The key to standing out? Be obvious and explicit.
" When you join a company, it's so important to do 50-50. Think about the long term things that are going to make the biggest impacts that take longer to do, that take more resources. The other 50 percent has to be short term wins because you have to prove your worth, you have to show that you could execute quickly." - Sheel Gupta
In 2025, the marketing sector is further set to undergo transformative changes that will redefine how brands connect with their audiences. While AI, data analytics, and digital transformation have been at the forefront of innovation, the coming year is set to introduce game-changing trends that will reshape the industry.
UX metrics are central to product decisions and user experiences, guiding teams through the intricate process of interface optimization with the power of data. However, hidden biases can compromise their reliability, leading teams to misinterpret user behavior and build features that miss their intended mark.
It’s a debate that stirs strong emotions and sparks passionate discussions. Or worse, because of long-standing beliefs or personal preferences, the discussion is shut down. There is still a lot of strong cognitive bias in the sales profession in favor of classroom-based, instructor-led training. While this event-based training continues to dominate as the preferred method for many sales leaders, the reality is far more nuanced.
Marketing infrastructure rewards boring. But your customers won’t. Learn how humans can power the much-needed disruption in this discussion with the author of Audacious: How Humans Win in an AI Marketing World.
Integrating telephony with Salesforce is a powerful way to streamline customer communication for sales, support, or service operations. Salesforce Telephony allows users to make and receive calls directly within the Salesforce interface, offering tools to log interactions, access customer data, and manage workflows.
CMOs are no longer just brand stewards. You’re growth architects. And the 2025 Forbes CxO Growth Survey just dropped a wake-up call: if you’re not building with AI, aligning with purpose, and syncing with the rest of the C-suite, you're falling behind.
Despite investments in the tens of billions of dollars, Microsoft seems to have become less enthusiastic about building out its AI infrastructure globally. Data center projects on three continents have been halted. Why the apparent aversion to ever more AI?
You’ve done the interviews, collected the surveys, analyzed the data, and identified key patterns.
Now comes the hard part – getting your organization to actually act on those insights.
This is where many win-loss programs stall. Insights are shared once or twice, then fade into the background. No action. No change.
Today’s customer journey represents a state of constant activity, matching the unprecedented pace and flux of marketing itself. Consumers are moving swiftly across what we call the 4S behaviors: streaming, scrolling, searching, and shopping. The linear marketing funnel — a reliable tool for decades — no longer captures its complexity.
