By assisting businesses in automating repetitive tasks, personalizing messaging, and better understanding their clients, artificial intelligence is revolutionizing marketing. Agent AI allows marketers to work more quickly, correctly, and efficiently.
Sariki Abungwo is a specialist in marketing automation, business consultancy, and digital marketing strategies. His accreditation as a Fellow of the British Computer Society (FBCS) underscores his expertise in technology-driven business solutions. As the founder of Blesatech Consultancy Services, he develops automated marketing systems that empower business coaches, consultants, and small business owners to scale efficiently.
What LLMs provide is efficiency, not differentiation. If your chatbot answers the same customer questions as everyone else’s, you’re not gaining an edge, you’re just keeping pace. Real value comes from your proprietary content, internal knowledge, processes, and people. And the LLM doesn’t know any of that — unless you teach it.
AI and automation are revolutionizing marketing, projected to reach $107.5 billi ..
Read more at:
https://brandequity.economictimes.indiatimes.com/news/marketing/decoding-the-martech-conundrum-why-cmos-must-balance-automation-with-human-centric-strategies/119687935
If you have a business, sales automation tools are likely catching your attention. The boom of AI-driven solutions promising to streamline your sales process and boost revenue makes the appeal understandable. But before jumping into automation to accelerate sales, let's be clear about something fundamental: sales and customer relationship management (CRM) are two distinct functions.
When I started selling virtually, I assumed sincerity and charisma alone would translate perfectly. But here's the deal: humans build trust naturally through physical interactions that trigger oxytocin, a hormone responsible for feelings of trust, bonding, and empathy.
Businesses seeing AI-driven benefits are more likely to have invested in agentic architecture and crafted a comprehensive data strategy, Accenture found.
Negotiating the details of a deal can leave any seller feeling emotionally exhausted. As a seller, you gear up for your negotiation. You arm yourself with information and energy to guide your prospect over the finish line. But to understand how to sell with confidence, you must excel at more than negotiating.
Two new reports from The Works by Freshworks, including one focusing on Broad River’s AI-savvy service operation, offer novel strategies for generating rapid (and positive) returns from their AI investments in customer support.
Meeting sales quotas today is more challenging than ever. Buyers increasingly demand personalized solutions, sales cycles grow longer, and technology is reshaping sales processes. The key for sales reps is figuring out how to adapt and excel in this evolving landscape.
If you’re running a small business, managing prospect and customer relationships efficiently is key to growth. Yet, many small businesses still rely on spreadsheets or basic CRM software that lacks the functionality they truly need to grow.