This CRM Review examines Zurmo CRM.
In-Depth CRM Review
27 North Wacker Drive
Chicago, Illinois 60606-2800
CRM Category: Strategic Solution – Cloud/Open Source
Sub-Category: Contact Manager
Seats: Small Business
About the Company:
Zurmo is an open source CRM application written in PHP utilizing jQuery, Yii Framework, and RedBeanPHP.
Yes, we know there are a lot of CRM applications out there. Why another CRM application? Through our many years in the CRM industry, we still see companies struggling to implement a CRM application. Our goal with Zurmo is to provide an easy-to-use, easy-to-customize CRM application that can be adapted to any business use case. We have taken special care to think through many different use cases and have designed a system that we believe provides a high degree of flexibility, covering a wide variety of use cases out of the box.
We don’t have a million features. We can never beat out existing players in a feature war. But considering companies wind up only using a handful of features, we don’t think it really matters. What we have so far is the beginning of a high-quality sales force automation tool. Stay tuned as we continue to make improvements.
From a technical perspective, we are very excited. We have decided to build Zurmo on three awesome development frameworks, Yii, RedBeanPHP, and jQuery. With almost a religious zeal for testing, you will find that our obsession with test driven development means a more stable application. Gone are the days of ‘upgrade and pray’. Now it is ‘upgrade and test’.
About the Product, Zurmo CRM:
Sales and Marketing Friendly
Zurmo CRM empowers Sales and Marketing Professionals to work together throughout the entire sales and marketing processes. Users are provided with everything they need in order to find, nurture, qualify, and convert Leads into Contacts associated with Accounts. Meetings, Tasks, Notes, and Attachments – everything required to stay on track – are all conveniently located in one place. Opportunities are managed seamlessly from the negotiation stage to close/win.
With Zurmo, marketing and sales force automation are a slam dunk.
Every effort has been made to design Zurmo for the user. Zurmo is the first CRM solution with gamification at its core. Game concepts like points, leveling, badges, and leaderboards keep users engaged – and somewhat addicted to following CRM best practices.
The Zurmo User Interface is clean, crisp, and super intuitive. No extra clicking. No searching around for items. What you need is at your fingertips.
We aren’t kidding when we say “Zurmo makes developers blush”. Zurmo is engineered using a development methodology that ensures the code is clean, free of bugs, and highly scalable. This allows developers to create and maintain a custom-built CRM system with the assurance that future updates are not going to break. Zurmo is built on three awesome development frameworks: Yii, RedBeanPHP, and jQuery.
Customizing Zurmo is a cake walk. Well maybe that’s a stretch, but it’s not rocket science. Zurmo is also easy to integrate with all of the tools you need to run your business.
You can download Zurmo Open Source CRM here:
For complete pricing details, please see:
Rich’s Video Highlights of Zurmo CRM:
Rich’s View of Zurmo CRM:
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If you are considering this program, you should also look at these other CRM solutions:
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