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This CRM Review examines Zoho Social
In-Depth CRM Review
|ZOHO Corporation Pvt. Ltd.|
|4141 Hacienda Drive|
|Pleasanton, CA 94588-8566|
|CRM Taxonomy:||CRM – Cloud|
|Seats:||Small Business/SMB/Small Enterprise|
About the Company:
The art of software.
Software is our craft and our passion. At Zoho, we create beautiful software to solve business problems. We believe that software is the ultimate product of the mind and the hands, so our products are forged by craftsmen, rather than churned out by machines.
But as much as we love building beautiful software, we think our people and company culture are our most important assets. Our engineers spend years mastering their craft, bringing together decades of engineering expertise to produce a real work of art. When you choose Zoho, you get more than just a single product or a tightly integrated suite. You get our commitment to continuous refinement and to improving your experience. And you get our relentless devotion to your satisfaction.
A focus on what matters.
Zoho is committed to spending your money wisely. We invest more in product development and customer support than in sales and marketing. It always struck us as paradoxical to charge the customer extra for the privilege of marketing back to them. By keeping our cost of attracting customers low, we keep our prices affordable and pass the savings onto our users. We’re gentle in our sales approach, so we don’t push our people to push you. You won’t find us trying to endlessly upsell you, or buying your loyalty through multi-year contracts. And with growth that regularly outstrips our competitors, we know that this model works.
A private company with – a public vision.
We’ve stayed private and we’ve never taken other people’s money. Neither will change. This keeps us independent and beholden to only the customer, permitting a long term view to naturally unfold. We are private, but far from small. With nearly 5,000 employees across the globe, our style of unconventional thinking seems to have paid off. Our investment in people is a vital part of our R&D edge. We have a comprehensive program to hire high school students and train them – a program we call Zoho University. Over 15% of our engineers come from this program. Not only is the program good for our company, it is also good for the communities we live in.
Free from prying eyes.
The decision to value customer privacy isn’t one you make after watching which way the wind blows. It must stem from prior belief, perhaps even dogma. This is exactly why we made the decision more than two decades ago that we weren’t going to sell ads inside our products, not even within the free editions. We’re not interested in tracking your clicks to feed the marketing monster. We will make our money the traditional way—bringing you valuable software that you are happy to pay us for. So why did we make this choice to put privacy first? Simple. We valued our privacy; we figured you would, too. And that’s why we’ve prided ourselves on being ahead of the curve when it comes to government regulations about privacy; we don’t need to be told what good business should look like.
A product to meet every need.
Over the years, we’ve crafted dozens of products with equal fervor. Now they are even available under one single integrated suite, Zoho One, that can put a business completely on the cloud. Unlike our competitors, who periodically wake up to discover gaping product holes that they must now fill urgently with acquisitions to reassure their shareholders, we craft our portfolio with patience and anticipation. Our strategy is born from the realization that the vast majority of acquisitions fail, and it’s the customer that pays the price. Many of our products were developed to meet our own needs—for Zoho itself runs entirely on Zoho. This means our software often must fail us, before it can fail you.
About the Product:
Zoho Social is a solid social marketing solution!
The easiest way to manage your brands on social media
Zoho Social is a complete social media management platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords, and collaborate with your team—all from a single dashboard.
One simple platform. All your favorite networks.
- Flexible scheduling that saves you time – Schedule your posts for times when your audience is most active. Choose from our best-time predictions, or create your own publishing schedule.
- The content calendar you always wanted – Visualise your content pipeline with an intuitive publishing calendar that lets you organize your posts the way you want. Spread your posts across time, and make sure there’s never a dull moment for your audience.
- A monitoring dashboard that’s sticky – Multiple listening columns help you stay tuned to everything that’s relevant. Respond in real-time and engage with your audience as often as you like.
- The best-in-class social analytics – Understand who your audience is and how they engage with you on social media. Go with pre-built reports, or create new ones from scratch based on the stats that matter to you.
- Mobile apps that help you stay connected – Build social media presence for your brand even while on the move. Continue to engage your audience, monitor updates, and schedule unlimited posts with our iOS and Android apps for mobile.
The cost of Zoho Campaigns is $10 per month or $25 per month. There is also a nice free plan that will let you check things out. For complete details, see:
Of course, Zoho CRM is included in the Zoho One Suite!
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly. Or, just try the free version! See:
Rich’s View of Zoho CRM:
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Go ahead, get a second opinion!
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Still have questions about Zoho Social? Just leave a comment below!