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This CRM Review examines Zoho Campaigns
In-Depth CRM Review
|ZOHO Corporation Pvt. Ltd.|
|4141 Hacienda Drive|
|Pleasanton, CA 94588-8566|
|CRM Taxonomy:||CRM – Cloud|
|Seats:||Small Business/SMB/Small Enterprise|
About the Company:
The art of software.
Software is our craft and our passion. At Zoho, we create beautiful software to solve business problems. We believe that software is the ultimate product of the mind and the hands, so our products are forged by craftsmen, rather than churned out by machines.
But as much as we love building beautiful software, we think our people and company culture are our most important assets. Our engineers spend years mastering their craft, bringing together decades of engineering expertise to produce a real work of art. When you choose Zoho, you get more than just a single product or a tightly integrated suite. You get our commitment to continuous refinement and to improving your experience. And you get our relentless devotion to your satisfaction.
A focus on what matters.
Zoho is committed to spending your money wisely. We invest more in product development and customer support than in sales and marketing. It always struck us as paradoxical to charge the customer extra for the privilege of marketing back to them. By keeping our cost of attracting customers low, we keep our prices affordable and pass the savings onto our users. We’re gentle in our sales approach, so we don’t push our people to push you. You won’t find us trying to endlessly upsell you, or buying your loyalty through multi-year contracts. And with growth that regularly outstrips our competitors, we know that this model works.
A private company with – a public vision.
We’ve stayed private and we’ve never taken other people’s money. Neither will change. This keeps us independent and beholden to only the customer, permitting a long term view to naturally unfold. We are private, but far from small. With nearly 5,000 employees across the globe, our style of unconventional thinking seems to have paid off. Our investment in people is a vital part of our R&D edge. We have a comprehensive program to hire high school students and train them – a program we call Zoho University. Over 15% of our engineers come from this program. Not only is the program good for our company, it is also good for the communities we live in.
Free from prying eyes.
The decision to value customer privacy isn’t one you make after watching which way the wind blows. It must stem from prior belief, perhaps even dogma. This is exactly why we made the decision more than two decades ago that we weren’t going to sell ads inside our products, not even within the free editions. We’re not interested in tracking your clicks to feed the marketing monster. We will make our money the traditional way—bringing you valuable software that you are happy to pay us for. So why did we make this choice to put privacy first? Simple. We valued our privacy; we figured you would, too. And that’s why we’ve prided ourselves on being ahead of the curve when it comes to government regulations about privacy; we don’t need to be told what good business should look like.
A product to meet every need.
Over the years, we’ve crafted dozens of products with equal fervor. Now they are even available under one single integrated suite, Zoho One, that can put a business completely on the cloud. Unlike our competitors, who periodically wake up to discover gaping product holes that they must now fill urgently with acquisitions to reassure their shareholders, we craft our portfolio with patience and anticipation. Our strategy is born from the realization that the vast majority of acquisitions fail, and it’s the customer that pays the price. Many of our products were developed to meet our own needs—for Zoho itself runs entirely on Zoho. This means our software often must fail us, before it can fail you.
About the Product:
Zoho Campaigns is a great email marketing solution!
Strong features, easy results
Whether you’re selling a product or engaging with your customers, email campaigns are one of the most effective ways to connect. With Zoho Campaigns, you can create, send, share, and track email campaigns fast and effectively.
- Subscriber management – Import your subscribers from various sources including Zoho CRM, Eventbrite, and G Suite into Zoho Campaigns and engage with them right away.
- A/B testing – Test out two versions of your campaign to find out which one is most effective.
Newsletter templates that match your style
Design nifty newsletters and communicate brand ideas to your audience in style. You can choose a template from our gallery, import your own HTML templates, or customize our basic layouts to get a stunning newsletter out
- Pre-designed templates – We have a wide mix of newsletter templates for every occasion. Pick one and create your newsletter in a fraction of the time.
- Drag-and-drop editor – The email template editor lets you customize the look of your newsletters however you want—add images, text boxes, social buttons, and more
Automation that works for you
Trigger messages based on your recipients’ interactions with your campaigns. Whether you’re sending an onboarding, lead-nurturing, or customer-engagement series, all you have to do is to set the conditions and automation take care of the rest.
- Autoresponders – Create and schedule an email series. Autoresponders will send your messages to the right people at the right time, every time.
- Workflow – Get your subscribers into the right mailing lists so you can pinpoint your target audience more precisely than ever.
Build bridges with personalized content
Your messages resonate with your audience better when they’re tailor-made. This paves the way for a long-lasting customer relationship.
- Merge tags – Personalized emails provide superior results over cookie-cutter copy. Merge tags help you sound more human and build a better connection.
- Dynamic content – You can’t send the same email to everyone and expect great results. Dynamically change the content of your emails to sound more personal and improve your conversion rates.
Real-time analytics to measure your success
Keep track of campaign performance with intuitive reports that show how many clicks, opens, unsubscribes, bounces, and shares that your campaigns have received. You can also track your recipients’ locations with geo-location reports and find out if more people are viewing on computers or mobile devices.
The cost of Zoho Campaigns varies according to the plan you choose: email based or subscriber based. There is also a nice free plan that will let you check things out. For complete details, see:
Of course, Zoho CRM is included in the Zoho One Suite!
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly. Or, just try the free version! See:
Rich’s View of Zoho CRM:
To instantly view the complete In-Depth Review of this CRM solution, download the Kindle version from our page at Amazon.com (Coming soon!)!
This review is undergoing a major update and should be available real soon now!
Go ahead, get a second opinion!
I have never claimed to be the only source of CRM software reviews. If you would like an alternative view of this CRM solution, here are some links that you can visit. However, if you are looking for totally independent, no BS! CRM reviews, I will look forward to working with you when you get back to my site!
If you are considering this program, you should also look at these other CRM solutions:
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Still have questions about Zoho Campaigns? Just leave a comment below!