This CRM Review examines Zementis.
In-Depth CRM Review
6125 Cornerstone Court East
San Diego, CA 92121-4778
CRM Category: Marketing Support – Cloud
Seats: Small Enterprise
About the Company:
The name Zementis, symbolizing “concrete thoughts”, is derived from the German word Zement (cement, concrete) and the Latin word Mentis (thought, intellect) and relates to our core competence in machine learning and AI.
Zementis is the brain child of Michael Zeller and Wendy Cheung who initially met because of their passion for Tae Kwon Do. Founded in 2004 with the goal of providing exceptional predictive analytics to the marketplace, Zementis is composed of two main divisions, analytics and engineering. Although we started by building predictive models, we soon realized that our models needed a platform in which they could be easily deployed and managed. From this need, ADAPA came to be. ADAPA initially supported only neural networks, but it soon became a platform for the deployment of a myriad of statistical techniques as well as data processing. In 2008, ADAPA was launched as a service on the Amazon Cloud and is currently being used worldwide by companies and individuals who want to obtain the most from their predictive models and decision logic. More recently, Zementis launched its Universal PMML Plug-in for Hadoop and in-database scoring. The PMML Plug-in is specifically designed to tackle big-data.
Zementis is a privately held company with offices in the USA and in Asia.
About the Product:
ADAPA on the Amazon Cloud
ADAPA is the first standards-based, real-time scoring engine available on the market and the first scoring engine accessible on the Amazon Cloud as a service. ADAPA on the Amazon Cloud combines the benefits of Software as a Service (SaaS), the scalability of cloud computing and the extensive feature set of ADAPA on Site.
What do you mean by standards-based?
ADAPA executes predictive models represented in PMML (Predictive Model Markup Language). PMML is the standard for representing predictive models currently exported from all major commercial and open-source data mining tools. If you’d like to use ADAPA on the Amazon Cloud, but do not want to bother with PMML, contact us. We’ll be happy to help you so that you start benefiting from ADAPA right away.
Is ADAPA really fast?
ADAPA is very fast. We recently published a study on the ACM SIGKDD Newsletter in which we show that ADAPA can easily score thousands of transactions per second. In the High-CPU Extra-Large instance, ADAPA can score 300 million transactions per hour. FAST!
What kind of models does it support?
Modeling techniques currently supported are:
- Neural Networks
- Support Vector Machines
- Naive Bayes Classifiers
- Ruleset Models
- Clustering Models (including Two-Step Clustering)
- Decision Trees
- Regression Models (including Cox Regression Models)
- Scorecards (including reason codes)
- Association Rules
- Multiple Models (model composition, chaining, segmentation, and ensemble)
How about data pre- and post-processing?
ADAPA transforms your raw data into meaningful feature detectors before scoring it. It post-processes the output of your predictive model so that it conforms to your requirements. ADAPA supports all the PMML built-in functions and data manipulations (as well as user defined functions). To learn more about how to represent pre- and post-processing operations in PMML, please take a look at our PMML data manipulation primer or simply contact us.
Can I combine predictive analytics with business rules?
ADAPA provides seamless integration of predictive analytics and rules. Simply put, ADAPA allows data driven insight and expert knowledge to be combined into a single and powerful decision strategy. That is because in addition of a sophisticated predictive analytics engine, ADAPA also incorporates the full functionality of a rules engine.
How do I pay for it? Is it expensive?
Once you sign up for ADAPA on the Amazon Cloud through Amazon.com, ADAPA charges show up on your credit card bill. Amazon handles all the billing. You can even use the same account you use to buy books. ADAPA on the Amazon Cloud does not cost an arm and a leg. Check out our pricing! And, the best part, you pay only for what you actually use.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Zementis:
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