This review was last updated by
This CRM Review examines KEA.
In-Depth CRM Review
VSM Software (P) Ltd.
#8, 1st Phase, 2nd Cross, 2nd Stage
High Tension Line Park Road
Chandra Lay Out
Bangalore 560 040 India
CRM Category: Field Sales Support – Cloud
Vertical Solution: 3254 – Pharmaceutical and Medicine Manufacturing
Seats: SMB/Small Enterprise
About the Company:
VSM Software is a software company with deep roots in Bangalore and over 9 years of experience in the Pharmaceutical and the Financial Services domain. Our family consists of 120+ skilled developers, analysts, and testers. We have 2 state of the art development centers in Bangalore.
‘KEA’, our flagship product in the SFE (Sales Force Effectiveness) space specifically for the Pharmaceutical industry, has been well received and we have over 10,000 users across multiple pharmaceutical companies.
In the Finance domain, we provide services mainly in the banking sector having forged strong partnerships with Oracle Financial Services Software (OFSS – previously iFlex), IBM and other major S.I.s. We also offer services in Trade Finance and offer custom solutions to banks.
About the Product:
KEA is VSM’s CRM/Sales force effectiveness product built keeping the sales force needs of pharma and medical device industries in mind. KEA has been in use in many large multinational and Indian pharma companies. We currently have over 10000 users across multiple clients using some or all KEA modules. We also provide custom solutions and services for some of our clients.
With KEA 12.0 version– we aim to be a one stop solution for the sales force and marketing functions of the pharmaceutical and medical devices industry. Our product team works consistently to improvise and enhance the product keeping in mind the existing gaps in the industry. As a company, we want to bring good user experience and an efficient product to your doorstep. Some of the key new features of KEA 12.0 are:
- KEA – Apt – our mobile reporting app
- Decision Support Framework – real time relevant data analysis
- Hosted on Microsoft Azure for better Security
KEA – Pharmaceutical CRM Product
KEA for the pharma industry comes in 2 versions – Basic and premium which gives our clients the flexibility to choose the version that suits their needs the best. Clients also have the flexibility to start small with our basic version and upgrade to the premium version when the need arises. Please see Product details for more information.
KEA – Medical Devices CRM Product
Medical Devices Industry can be divided into three broad segments: Disposables, Implants and Capital Equipment. Each of these segments has its own specific CRM needs. KEA for the Medical devices offers a suite of features wherein our client has the flexibility to choose the feature they want and customize it the way they want to suit their business requirements.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of KEA:
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