Last Updated on 7 years by RichBohn
This CRM Review examines VeraCentra.
In-Depth CRM Review
690 Airpark Road
Napa, CA 94558-7516
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation
Seats: Small Enterprise
About the Company:
Empowering You To Realize The Potential Within Your Data
We deliver proven solutions that unleash the power of your data so you can improve customer loyalty and increase customer value. We do this by combining our passion for data with the tools and services we’ve honed over 20 years.
We start by centralizing vital customer data from the applications deployed throughout your company. Then we provide you with an easy-to-use analysis tool that puts customer intelligence at your fingertips. We can also segment and model your customer data for more advanced insight. We even help you analyze customer behaviors – keeping watch on trends and making customer and campaign strategy recommendations.
When you want loyalty from your customers, you need to communicate with them one on one. We empower you to create relevant communications by developing a closed loop marketing execution environment that facilitates triggered execution from your data. We can also integrate your offline and online communications so you can blend digital and physical marketing with ease.
Tap into a Methodology that Demonstrates ROI and Delivers Quick Wins
Demonstrating the financial return on a solution that taps into the power of your data can be tricky. The key is to implement a solution that empowers you to boost the results of your marketing programs and improve the efficiency of your team.
With VeraCentra’s proven approach, you can ensure success. That’s because we help you benchmark current performance so you can measure the incremental improvement once your VeraCentra solution is in place. As a result, you succeed by:
- Making incremental improvements against benchmarks and showing quick wins to validate your investment decision
- Creating more bandwidth within your team due to increased efficiencies
- Being the hero and uncovering the hidden ROI in previously underperforming programs
- Demonstrating increased value of your customer base
About the Product:
Execute Personalized Customer Marketing with Ease
Direct mail, print, and physical fulfillment are not dead. In fact, many consumers still respond to physical mail offers and tangible rewards delivered to their mailboxes. It’s no wonder smart marketers are integrating relevant offline tactics with online channels to achieve great results.
But it’s a challenge to cost-effectively create relevant, personalized communications when it comes to offline options. When was the last time you found a printer or mail house with enough sophistication to integrate the web, mobile and social media with direct mail?
The problem is that it can be resource intensive to manage all the required marketing data, templates, variable offers, data drivers, digital assets, and mailing lists needed to ensure relevancy across multiple channels. As a result, many marketers end up spending inordinate amounts of time managing programs to make up for the shortcomings of their mail or fulfillment house.
Achieve Greater Relevancy With Less Resources
VeraCentra combines its years of experience in direct mail and fulfillment with data and digital marketing expertise to deliver programs that integrate multiple channels. The result? A one-stop shop that provides full multi-channel delivery so you can execute strategically and effectively in less time. We make this possible by:
- Providing a team of design and production experts that collaborates with you to understand program strategy and objectives and measurement methodology
- Assessing your data to ensure it can be effectively used for customization and personalization and to execute relevant content
- Designing workflows to leverage triggers and automation, execute in multiple
- channels, and help you manage complex data-driven content
- Deploying the capabilities needed to ensure the greatest relevancy at the lowest costs, from digital print to intelligent mailing to maximizing personalization and ensuring meaningful customer communications
- Dedicating a client service team to manage your projects
Increase Effectiveness While Reducing Costs
- Achieve scale, speed, and quality when it comes to your multi-channel programs and promotions
- Ensure greater communication relevancy at a lower cost
- Enjoy worry-free reliability and know that your programs will be completed right and on time
- Save time and effort working with a single, trusted provider
- Gain the flexibility to easily customize messages and offers
- Focus on strategy instead of execution
Tap Into Our Expertise and Experience to Maximize Efficiency
When you engage VeraCentra, you get far more value than you do from most direct mail and fulfillment houses. That’s because we deliver:
- Process efficiency that includes closed loop success metrics
- Postal and shipping strategies embedded in programs to create additional savings
- Summit meetings to report incremental savings
- Best practice consulting to ensure ongoing continuous improvement of your programs
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of VeraCentra:
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