This review was last updated
This CRM Review examines Veeva CRM.
In-Depth CRM Review
Veeva Systems, Inc.
4637 Chabot Drive, Suite 210
Pleasanton, CA 94588-2805
CRM Category: Field Sales Support – Cloud
Vertical Solution: 3254 – Pharmaceutical and Medicine Manufacturing
Seats: Small Enterprise
About the Company:
At Veeva, we’re on a mission to move the life sciences industry to the cloud. And we’re well on our way.
Just a few short years after beginning our quest, we have offices around the world and ground-breaking products for customer relationship management and regulated content management. We are also proud to have over 150 customers, ranging from the world’s largest pharmaceutical companies with thousands of users to emerging biotechnology companies that are commercializing their first product. The faith these organizations have put in us has given Veeva the largest installed base of any CRM provider in the US.
Veeva’s products are all cloud-based – so say goodbye to servers, lengthy and complex deployments and hidden fees. When you are in the cloud, you always have the latest version, operating costs are low and predictable and the user experience is superior. How does Veeva work for you?
Veeva is committed to innovation, product excellence and customer success. Our customers achieve the fastest time to value through the deployment of fully functional applications that meet expectations and lead to success. Here are just a few reasons why people love Veeva:
Veeva simplifies the complex.
Sample management is complex. National account planning for managed markets is complex. Integrations are complex. You can spend less time trying to figure out how to work in this complex environment and more time on delivering for your business.
Veeva innovates for you.
100% of Veeva customers are using the latest version of our products. We continuously improve by embracing change and new challenges in the industry and delivering innovation on your behalf.
Veeva gives you confidence in budgeting.
You can count on having a low and predictable cost model. And you’ll never be surprised by hidden fees.
Veeva products are appreciating assets.
Custom-developed software is a depreciating asset, just like an old used car. The longer it is there, the more it costs to maintain and enhance. With Veeva, because of our cloud-based architecture and continuous investment in innovation, customers receive an appreciating asset. Would you rather have a 1995 Honda Accord or a penthouse apartment in New York City? Yeah, us too.
Our service teams are there for you.
With over 150 customers, Veeva Professional Services understands what it takes to plan for, implement and deploy enterprise software on all devices. We’re there to remove the technical hurdles so you can quickly and easily reap the benefits that Veeva’s cloud-based solutions have to offer.
Veeva is global.
Veeva started in the United States but is a global company. Since our customers make decisions in every region, so do our teams. We strive for excellence in every region which we operate.
Veeva is data agnostic.
You have the freedom to choose your partners and the best data for your needs. With Veeva, you are never “locked into” a single provider.
We make the leading technology but not for technology’s sake.
Veeva engineers stay on the forefront of technology and we are constantly innovating. But we’re not doing it so we can claim we use the latest technology. We do it because smart adoption of the very latest technology helps our customers to succeed every day.
About the Product:
Own customer centricity.
Why market across multiple channels if you can’t improve the customer experience? The idea of multichannel marketing isn’t new, but the ability to deliver information and capture customer response across channels in a single, integrated CRM solution is. Veeva CRM is the first fully integrated multichannel CRM solution that enables life sciences companies to improve customer-centricity. Its true multitenant cloud-based architecture, robust partner ecosystem and rapid innovation cycles have made Veeva CRM the fastest-growing life sciences solution worldwide.
Multichannel built in
Plan with a single application.
It’s got everything users need to get a complete customer view for effective planning. From account profiles and influence networks to sales reports and dashboards and interaction history across channels, it’s all in Veeva CRM.
Execute in any channel.
With Veeva CRM, execution channels are seamlessly interconnected, making channel integration a thing of the past. Use iRep for face-to-face meetings, email with Approved Email and complete the service with a customer portal or Call Centers with Force.com integration.
Measure activity across multiple channels.
All customer interactions and feedback are seamlessly captured into Veeva CRM, facilitating goal-setting and performance measurement across channels.
Improve customer centricity.
Your Veeva CRM customer interaction repository grows and becomes more robust with every interaction. You can use the knowledge you’ve gained to tweak your approach or completely rework your strategy – and to create the best next interaction with your customer.
“User-friendly” is an understatement. The intuitive web-based interface within Veeva CRM is modeled after the consumer web, making it extremely easy to learn and use.
It’s a single application with all the rich functionality an end user needs: account planning, sphere of influence and coaching reports, sample management, offline order management, electronic medical inquiries, surveys and much more. With Veeva CRM’s cloud-based data mart, users can readily access smart reports and dashboards that present actionable insight on Rx, sales and call activity data needed to make informed decisions in the field. With so many relevant features out-of-the-box, Veeva CRM customers avoid pricey custom-development projects, high validation costs and unnecessary risk.
Speed & adaptability
Never outgrow your CRM system again. As your business needs evolve, Veeva CRM can change and grow with you.
Quickly scale up or down as your business demands – without breaking the bank with costly customization. Experiment with advanced sales or marketing initiatives in realistic settings – without impacting other users on the system. With Veeva’s simple administration tool, you can configure quickly, easily and as often as needed. All configuration, security settings and data sharing rules are consistently applied to the right end-user devices – online and offline.
One system for all
Say ‘goodbye’ to compromise. Put all your customer-facing teams on a single CRM system without concession.
From primary and specialty care sales to medical affairs and managed markets in pharma and biotech, Veeva’s prebuilt functionality accounts for the unique needs and selling patterns of each role. Each user experiences Veeva CRM as if it were built just for them. Having all customer-facing teams on the same CRM system improves coordination and visibility of customer activities to enable a higher degree of customer-centricity.
Ditch version upgrade projects.
Veeva CRM delivers major system enhancements three times a year – at no additional cost and without interruption to your service. Thanks to the cloud-based platform, updates happen automatically, behind-the-scenes – just turn on the features that are right for you.
Complimentary integrations with complementary products.
Veeva Web for software providers offers integration points between Veeva CRM and best-of-breed, strategic applications that integrate into Veeva products. Provided to Veeva CRM customers at no additional cost, the integration components between the applications are pre-built, tested and proven in production before reaching the market as a ‘Veeva Web Approved’ integration. So you have confidence knowing it’s tried and true.
In the office, on the road and in the waiting room. Your users are mobile – Veeva CRM is accessible anytime, anywhere.
With iRep, users can manage their entire day’s activities without a connection to the internet. Or they can access Veeva CRM’s rich functionality online, even through any mobile browser. The cloud platform offers unprecedented flexibility for the way your users work – on any device. Built from the ground up for each mobile device, Veeva CRM enables life sciences companies to take full advantage of each product’s native design and capabilities for the best, most powerful user experience.
Get the most bang for your buck. Veeva CRM is built on Force.com, the world-class, cloud-based platform that delivers unparalleled scale, flexibility and value.
Veeva CRM customers can get the most out of their investment by extending the platform. Add new functionality or even replace custom-built systems for rep coaching, rep roster, investigator-initiated trials and more. Bring the power of social networks into the company with Chatter – included with Veeva CRM. You can even expand your multichannel CRM footprint with Service Cloud for customer service. Whether you choose to offer a 24/7 self-service HCP portal or enable an inbound or outbound call center, Veeva CRM supports multiple communication channels. And forget about the need to “integrate.” It’s already done.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Veeva CRM:
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