This CRM Review examines Updatum.

In-Depth CRM Review

Updatum

Updatum Ltd.
Mansfield I-Centre
Hamilton Way
Mansfield
Nottinghamshire
NG18 5BR
United Kingdom

Telephone: +44 (0) 1623 600656
Toll Free:
Fax: +44 (01623 600634
Email: Contact Updatum
Web: http://www.updatum.com/

CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM/Social Media Monitoring
Seats: Small Enterprise/Enterprise

About the Company:

Updatum offers News monitoring supported with low cost market consultancy services – so anyone can afford sophisticated insight into their market and web profile.

Unique in supplying everything in house, the online services from Updatum are designed in close liaison with parent company Cyberwatcher.

This partnership and the ongoing technical innovations it provides for clients, means that as we supply direct from the creators of the software, not as a bought in service, the chain of delivery is shortened. This means that our delivery to clients is unmatched in accuracy and efficiency.

In practical use, our philosophy is simple, our aim is to use the company’s expertise to benefit our customers, it’s more a partnership where we supply to achieve your goals.

Since 2004 we have assisted hundreds of PR offices, PR-agencies, Market Research departments/CI and large online monitoring vendors in online news intelligence – all over Europe and North America. We are represented in 8 countries – and we’re still looking for new regional partners.

Through our partnership with Cyberwatcher we have access to the single largest news search engine worldwide – covering 140 countries – up to 12 months history. We cover 30,000 news sources – and additional 30,000 sources monitored for our Market Intelligence customers.

About the Product:

Social Media Monitoring

How to revolutionise your business by listening, researching and measuring.

Everybody is talking about it, however, most people don’t have a clue what to do with it. So why not call us to discuss the new SMM dashboard from Updatum that allows you to;

Listen – to your reputation and avoid brand damage
Measure – the value of user generated social media content
Research – in conversations about your brand and your industry
Participate – in conversations about your brand and your industry

Listen

Keep up with your reputation and avoid brand damage
Eves-drop on your competitors and know what their customers think
Understand your customers better and find new business opportunities

Measure

Measure the effectiveness of marketing activities and report them to your boss
Measure the effectiveness of your competition’s marketing activities and learn from success stories
Track purchase intent, emotional context, share of voice and many other key performance metrics

Research

Identify important influencers and sites
Learn about effects of pricing, packaging and campaigns
Understand your competition, industry and trends

Participate

Take part in conversation with your audience about your brand and your industry
Intervene with your competitors’ customer satisfaction issues
Amplify positive content to maximize the effects

The Social Briefing gives you the update you need, in a one-page report that is quick to check regularly, and easy to use for simple analysis, such as share of voice, comparing time periods with regards to volume and more.

Whether you need it for better handling of client feedback, or it is mainly for the information the Updatum Social Briefing is the best entry point to managing social media buzz.

Price:

For complete pricing details, please contact the company directly.

For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please contact the company directly.

Rich’s View of Updatum:

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