Last Updated on 8 years by RichBohn
This CRM Review examines Updatum.
In-Depth CRM Review
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM/Social Media Monitoring
Seats: Small Enterprise/Enterprise
About the Company:
Updatum offers News monitoring supported with low cost market consultancy services – so anyone can afford sophisticated insight into their market and web profile.
Unique in supplying everything in house, the online services from Updatum are designed in close liaison with parent company Cyberwatcher.
This partnership and the ongoing technical innovations it provides for clients, means that as we supply direct from the creators of the software, not as a bought in service, the chain of delivery is shortened. This means that our delivery to clients is unmatched in accuracy and efficiency.
In practical use, our philosophy is simple, our aim is to use the company’s expertise to benefit our customers, it’s more a partnership where we supply to achieve your goals.
Since 2004 we have assisted hundreds of PR offices, PR-agencies, Market Research departments/CI and large online monitoring vendors in online news intelligence – all over Europe and North America. We are represented in 8 countries – and we’re still looking for new regional partners.
Through our partnership with Cyberwatcher we have access to the single largest news search engine worldwide – covering 140 countries – up to 12 months history. We cover 30,000 news sources – and additional 30,000 sources monitored for our Market Intelligence customers.
About the Product:
Social Media Monitoring
How to revolutionise your business by listening, researching and measuring.
Everybody is talking about it, however, most people don’t have a clue what to do with it. So why not call us to discuss the new SMM dashboard from Updatum that allows you to;
- Listen – to your reputation and avoid brand damage
- Measure – the value of user generated social media content
- Research – in conversations about your brand and your industry
- Participate – in conversations about your brand and your industry
- Keep up with your reputation and avoid brand damage
- Eves-drop on your competitors and know what their customers think
- Understand your customers better and find new business opportunities
- Measure the effectiveness of marketing activities and report them to your boss
- Measure the effectiveness of your competition’s marketing activities and learn from success stories
- Track purchase intent, emotional context, share of voice and many other key performance metrics
- Identify important influencers and sites
- Learn about effects of pricing, packaging and campaigns
- Understand your competition, industry and trends
- Take part in conversation with your audience about your brand and your industry
- Intervene with your competitors’ customer satisfaction issues
- Amplify positive content to maximize the effects
The Social Briefing gives you the update you need, in a one-page report that is quick to check regularly, and easy to use for simple analysis, such as share of voice, comparing time periods with regards to volume and more.
Whether you need it for better handling of client feedback, or it is mainly for the information the Updatum Social Briefing is the best entry point to managing social media buzz.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Updatum:
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If you are considering this program, you should also look at these other CRM solutions:
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