Last Updated on 8 years by RichBohn
This CRM Review examines AlignStar.
In-Depth CRM Review
209 Burlington Road
Bedford, MA 01730-1415
CRM Category: Sales Management Support – Cloud
Sub-Category: Territory Management
Seats: Small Enterprise
About the Company:
Since 1988, under leadership by its founder and CEO, David Pinals, TTG has assisted scores of businesses in the strategic deployment of their sales resources brought about by a corporate merger, downsizing, increased competition or changes in marketing strategies. TTG has a depth of experience unprecedented in this field. This experience is brought to TTG’s clients in the form of skill and knowledge when undertaking a realignment project, or in the power of its off-the-shelf mapping software designed specifically for sales analysis and realignment. TTG’s flagship product line, AlignStar, addresses the needs and automates the tasks of its target audience using an environment and vocabulary which are immediately familiar to its users. AlignStar works the way sales, marketing, and business planning professionals work; its users are not required to make substantial changes in their business processes in order to adapt to a new technology. Right out of the box, AlignStar includes functionality which customers of Desktop Mapping and GIS products must first create, using complicated programming or scripting tools. Most important, AlignStar solves business problems in a fraction of the time that generic mapping products require, and is capable of solving problems that high-end systems costing many times more can’t solve at all! AlignStar easily manages large cartographic and attribute data files with connectivity to common databases.
About the Product:
AlignStar is a software tool designed for businesses that need to manage, optimize, analyze, align or realign territories. It combines specialized features used in designing territoriestogether with a database, mapping technology (GIS), reports, thematic analysis, drive time information, territory diagnostics, analysis and state of the art optimization algorithms. AlignStar is the most widely used territory optimization and alignment software on the market today. more…
How can territory alignment and optimization help me?
Sales territory alignment (or realignment) is a very underutilized, yet powerful sales force productivity tool. Most organizations overlook a significant opportunity to increase sales and profits by not aligning and balancing sales territories appropriately. In today’s competitive marketplace, companies cannot afford to have inefficiently designed territories.
Efficient territory design is the key to increased performance for two reasons:
- Our experience tells us that in most companies, over 40% of all field sales reps have either too much work or too little work. This means that the sales resource is being wasted, since a field rep with too much work will not make all required calls and a field rep with too little work is being underutilized. In each case, the result is reduced productivity and sales revenue.
- The average field sales rep spends approximately 20% of their time traveling. More efficient territory design results in less travel time which translates into more selling time. Even a small decrease in travel can result in large revenue increases.
In working with our clients for over 20 years we have found that the net result of more efficient territory design is an increase of 2-7% in sales. While this may seem like a small increase, when converted to dollars, the numbers are quite compelling. more…
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of AlignStar:
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If you are considering this program, you should also look at these other CRM solutions:
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O.K., full disclosure, Andy Zoltners was a professor of mine at Northwestern. Sure, I still like the guy. But these are great books. I wish that I had them when I was a sales manager!